You are not naturally programmed to be an SEO copywriter; it is an aptitude you obtain and perfect. This SEO copywriting guide from the Designs Zone SEO team will share insights about the entire process of in-page marketing.
There is no doubt that one of the toughest professions nowadays is copywriting. Writing engaging copies that portray business value or offering requires extensive research and creativity.
Copywriters are entrusted with developing a trusted B2B or B2C partnership, impressing the interest group, and increasing conversion chances.
With advancements in technology, a new critical dimension was added to this profession, Search Engine Optimization (SEO). Therefore, the market demand for SEO-based copywriting services has increased. Without it:
- The web content will not rank higher in Google SERP;
- You will lack the ability to encourage visitor conversions.
What is SEO copywriting?
SEO means finding a flawless harmony in the web content. But, it should be engaging and persuasive while ranking higher in keyword searches.
From one viewpoint, your readers need to cherish the content you have made — it must be engaging and relevant.
Then again, Google algorithms need to know about the content piece, the information shared with visitors; and whether the info shared on your profile is better than your competitor?
By effectively using SEO copywriting, businesses may be able to:
- Get a higher SERP ranking;
- Drive organic traffic;
- Engage customers;
- Create a trusted B2B and B2C partnership;
- Encourage call-to-action; and
- Increase the chances of conversions.
For copywriters, the most testing task is to discover a harmony between search engine optimization and the content’s creativeness.
Content writing vs. SEO copywriting
You may be confused with different dimensions of writing – content writing and SEO copywriting. This is primarily because both include adding articles or blogs to the website.
Nonetheless, both of these writing types are inherently different from their individual purposes.
Content writing is intended to encourage organic traffic over your website. Skilled writers say it is their responsibility to link the buyer persona with the customer persona.
SEO writing should persuasively sell your brand or products/services to potential clients; it should be able to funnel down the traffic to your web page.
Why Is SEO copywriting important?
Well-planned SEO articles can turn into a force to be reckoned with for your marketing activities. It can push you to:
- Get higher rankings for the correct keywords, terms, or phrases;
- Ensure call-to-action;
- Create content that complexly links your website.
For SEO, the recipe for success generally includes the following elements:
- User-intent should be the primary motive of your copy;
- User-intent should be satisfied with precise use of relevant keywords;
- Copywriting should be engaging and persuasive;
- Copy should guarantee call-to-action.
SEO-based copywriting tips
Keywords research should be spot-on
Approximately 70% of users click on the top three Google search results. As your content optimization efforts’ primary goal is to encourage organic traffic, your business should be visible at the top three searches.
You will only get there if you are wary of your target user search intent and use the correct keywords to optimize your organic visibility.
Google algorithms are getting smarter day-by-day. You are wrong if you think you can trick the system. Keyword stuffing will not get you to your intended position.
Copies with stuffed keywords are ranked lower in Google SERP. Not something you want at all, right!?
Appropriate use of relevant keywords
You should question yourself, what are the most suitable keywords for optimizing my content?
You should not speculate the correct keywords — this is one of the most data-driven and technically knowledgeable SEO aspects. Use online applications or software. Or hire a professional to do the job for you!
An engaging title is ranked higher
It is best-practice to keep your title 50 to 60 characters long. Experts say the width limit should be 600 pixels for the title.
- The target keyword should show in your title – preferably placed first;
- Copy content and title message should precisely match; user bounce rate increase if relevancy is not ensured (user bounce response shows Google that the material is irrelevant; thus, lowering SERP rankings);
- Keyword overuse is considered as keyword stuffing – and Google does not like it at all!
Identifying and mapping the search intent of users
Every content on your website should be suitably linked to user intent.
The substance of your content will differ as per the customer journey stage; the same goes for the use of keywords, terms, or phrases.
The keyword intent – commercial, navigational, or informational – will only be revealed by identifying the motive behind why a client typed the target keywords on the web.
These insights will help you better understand consumer demographics, buying patterns, and trends!
Recommendations
Expert copywriting service providers try to keep the copy message as clear as possible. They believe that information should be well-articulated but brief. Concision and clarity are the essentials for exceptional readability. It also helps drive optimal user engagement and experience.
People want rapid solutions. An overly worked copy may keep your readers distracted and agitated; it may also increase the bounce rate, which Google treats harshly!
To sum up, an SEO-based copy is intended to be relevant; use proper keywords, and be responsive to user search intent.
