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Rescale Your Business With PPC On Google | Digital Marketing Strategy 2021

Rescale Your Business With PPC On Google | Digital Marketing Strategy 2021

Digital marketing is a crucial element for scaling your business online. With businesses coming up with something new every day in their digital campaigns, online marketing has become a norm today. Furthermore, due to the COVID19 crisis, marketers are scrambling to keep up with the new trends and scale their business upwards. This makes digital marketing even more important than before!

While rescaling your business is no easy feat, you can win the game with the right digital marketing strategy. One powerful strategy is to do PPC on Google to grow your business in 2021. If you have already got your feet in the PPC landscape, you need to redefine the paid advertising strategies to see better results this year. Keep reading the article to know how to rescale your business with PPC on Google.

Grow Your Business with PPC

PPC or pay-per-click is a form of digital marketing where advertisers have to pay a small fee whenever their Ads get clicked. While PPC applies to all paid Ads on social media networks, search engines, YouTube, or ecommerce platforms, here we’ll focus on the best digital marketing strategy for doing PPC on Google.

For those who haven’t implemented PPC best practices in their marketing strategy yet, it’s time to do so. Or, when the new Google Ads features roll out, and new opportunities present themselves, you will miss out on everything. Once you have set up your Google Ads campaign, you need to spend time improving the campaign by-

  • Optimizing the landing page
  • Testing multiple Ad variations to find out which one gets you the best results
  • Adjust the bidding strategy
  • Tweaking the keywords and audience targeting
  • A/B testing and more!

Once your Ads are getting you results, and you know what the KPIs are indicating, you need to put in more effort to scale your business. Have a look at how to grow your business with PPC on Google.

How to Rescale Your Business with PPC on Google?

Once you start getting positive results from your existing Google Ads campaign, you can boost your PPC efforts in the following ways-

Focus On Your Top-Performing Campaign

Prefer to scale your top-performing campaigns over the ones that result in fewer conversions. It isn’t as straightforward as it seems, though. Suppose one of your products in Google Ads is generating more leads than the others. In this case, you would go with the one that is generating more leads. But, what if this product doesn’t perform well in terms of revenue?

Thus, you can’t make your decisions solely based on the product’s performance. Then, what strategy should you adopt in this scenario? Communicate with your clients and work closely with them to rank the product groups. Then, make your decisions based on the results.

Consider Remarketing Your PPC Ads

Remarketing your Ads rather than launching the new Ads and creating new audiences help you save time and money. Not only is it cheaper than standard PPC, but it also allows you to target people who have previously engaged with your brand. As they know about your business and offers, they will likely convert this time.

With Google Ads’ RLSA (remarketing lists for search Ads) feature, you can customize your Ads for those who have engaged with your brand. This allows you to tailor your Ads and bids to those users whenever they search. Google Ads RLSA campaign can boost your CTR.

Do PPC Automation

According to the industry leaders, one of the biggest trends in Google Ads for 2021 will be automation. PPC automation means using AI (artificial intelligence) and ML (machine learning) to automate the laborious tasks associated with advertising.

PPC experts will use automation to optimize PPC marketing campaigns and to-

  • Set bids to get more conversions at a target CPA.
  • Identify the important performance issues in the PPC account.
  • Find the best bidding strategy to meet the campaign goals.
  • Create Ad performance reports regularly.
  • Pause the low-performing Ads and consider the ones that generate good results.
  • Adjust the CPC by reviewing the Ad auctions and more.

Segmentation and Google Ad Mob

It is expected that the mobile apps will generate around $580 billion in revenue in 2021 through in-app advertising or paid downloads. Segmentation helps you segment users based on how likely will they spend money within an app. With smart segmentation, Ads will be shown to the players who are less likely to make a purchase. This will keep the user experience of the purchasers intact.

Google Ad Mob allows you to advertise on mobile, offering you analytics and reporting features to improve your app. This tool notifies you whenever it detects any changes in the metrics or any app changes that are affecting the user experience.

Tap Into Voice Search for Google Ads Campaigns

By 2022, 50% of the consumers will use voice shopping for making a purchase. If you don’t create PPC campaigns for voice search, you may miss out on the opportunities. So, how to optimize your PPC campaign for voice search?

Research about the search terms people have used to see your Ads. For this, go to the Google Ads, click on ‘keywords,’ and look for the searches that start with Alexa, Ok Google, Hey Siri, etc. As voice searches are longer and conversational, focus on long-tail keywords starting with ‘where,’ ‘how,’ ‘what,’ etc. Review your existing keywords and prepare a negative keywords list.

Conclusion

This is how you can rescale your business with a few modifications in the PPC strategies. You don’t have to roll out new Ads continuously targeting different keywords to drive more traffic. It will only increase your work, and you will find it difficult to track all the campaigns. Instead, adopt PPC marketing strategies that help you improve the existing Ad campaigns and get the most out of them. So, get started with the tricks mentioned above to rescale your business with PPC on Google Ads. If you haven’t started PPC, create a Google Ads account, start your first campaign, and implement these strategies to ensure a successful 2021 to your campaign.

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