While stepping into the fashion industry, entrepreneurs have big dreams. And a lot of them see the fashion industry as a get-rich-quick scheme.
But there’s one important ingredient that plays a huge role in the success of a fashion brand – marketing!
In fact, you might hesitate to get into the fashion industry because of fierce competition.” How would I compete with top brands?” you question yourself.
When done right, a small fashion brand can climb the ladder to the top, and eventually transform itself into an industry leader.
This article will walk you through proven marketing strategies fashion brands can implement today and get great results.
7 Proven Marketing Strategies for Your Fashion Brand
The following seven marketing strategies are helping fashion businesses to get more sales:
1.Get a Website
First things first, you need a website. No online business today can survive without a website. A website is like your digital face, it’s where your prospects learn about your business.
And for fashion brands, this is even more important. People who are interested in expensive fashion and clothing products are avid online shoppers. They like to order stuff on the go, without even thinking about the price.
In 2020, at the peak of the pandemic, over two billion people purchased goods or services online. And these numbers will keep growing. So if you don’t have a website, you are leaving huge money on the table.
2.Invest in Social Media
Social media marketing is doing wonders for businesses. Your business, too, can benefit from it. Let’s put it this way, Facebook has around 3 billion users worldwide; Instagram is second with 1.2 billion active accounts.
Imagine if you are able to target these users and generate sales for your fashion brands, that too without any ad spend?
This is the power of organic social media marketing. Even if you can’t afford paid campaigns, you can still compete with top brands – if you are more active on social media.
The best way to go about this is to hire a social media marketing agency and let them manage your Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Reddit.
3.Create Content to Boost Website Traffic
It’s not just social media but a lot of people directly browse the web to buy fashion products. There’s a reason why brands spend lavishly on pay per click – aka PPC.
While the cost of targeting high-volume keywords is high, the return can be massive. But not always a PPC campaign is profitable. Sometimes your ad spend is so high that you barely save anything despite abundant sales.
That’s where content marketing comes to your rescue. Instead of paid ads, you can simply boost your website’s ranking on Google with blogging. Find out what your prospects are searching on Google and answer their queries. Build credibility and people will buy from you.
4.Email Marketing
Email marketing offers a staggering ROI of 400%. Do you know what it means? Every single dollar you spend on email marketing results in a return of $4. All you need is a list, an email marketing tool, and of course, powerful email content to entertain your prospects.
For fashion brands, email marketing is no more optional but a mandatory part of marketing strategy. The more visible you are the more likely your prospects will buy from you – it’s a personalized marketing channel through which you can connect with people at a deeper level.
People like to hear from brands that set trends by introducing astounding products to the market.
5.Attach with an Influencer
It doesn’t make sense to run a fashion brand and not have a bunch of influencers endorsing your products. Those influencers can be artists, athletes, politicians, public speakers, or anyone who your audience follows.
The objective is to build credibility and drive the established online following of the influencers to your website. Say an influencer has 10,000 followers on Instagram, a one-minute video endorsement of your product can give a great boost to your website’s traffic.
People are more likely to buy from someone whom their favorite sportsman or actor trusts. Not just one or two, you should connect with 4-5 different influencers for influencer marketing.
6.Use Paid Ads for Instant Results
Still, if you are looking for fast results – which is always the case when you are new in the industry – try paid ads. But be careful with your PPC strategy, be it Facebook or Google, you need a paid marketing expert to create and optimize paid campaigns.
One way to do this is to hire an expert digital marketing agency that can provide you with everything you need in the digital domain, from social media management to SEO agency services as well as paid marketing.
7.Have a Contest or Giveaway
Lastly, there’s nothing more enticing than seeing a banner of a contest open for anyone. Or a giveaway for the first few customers. Statistics show that an average of over 34% of new customers come through contests.
Don’t worry, you don’t need to hold a physical contest to attract customers. You can hold a giveaway or any kind of contest online and dispatch gifts to the winners’ residences via courier.
In return, you can ask them for a favor in the form of a video testimonial and social shares.
