if you have a business and you want it to grow fast u need results but not just any results you need results u can see and measure this is where performance marketing agencies come in they help u get more customers more sales and more clicks in a smart way they only focus on what works best for ur business in this blog we will talk about how performance marketing agencies and digital marketing agencies work to get u these amazing results
what is performance marketing
performance marketing is like a game where u only pay when u win in simple words it means u pay only when ur ad does something like getting clicks sales or leads this is why its called performance marketing because u pay for the performance not the effort a performance marketing agency is like ur coach they make sure ur ads win every time
what is a digital marketing agency
digital marketing agencies are like all-rounders they do everything from making your website look cool to posting on social media and running ads they help your business grow online step by step but they don’t always focus on quick results like performance marketing agencies they are more about building your brand and making ppl know about you
how performance marketing agencies work
performance marketing agencies work in a very focused way they don’t do everything like digital marketing agencies instead they pick the most important things that will give u results here’s how they work
1 setting goals
the first thing a performance marketing agency does is ask u what ur goals are do u want more sales more clicks or more ppl signing up for your newsletter once they know ur goal they create a plan just for you
2 choosing the right platforms
not all platforms are the same for every business a performance marketing agency will choose the best ones for ur business for example if u sell clothes they might run ads on instagram if u sell software they might use linkedin they make sure ur ads reach the right ppl
3 creating great ads
ads are like little signs that tell ppl about ur business but these signs have to be very smart and catchy a performance marketing agency will make ads that grab attention and make ppl click or buy they use pictures videos and even words that ppl love to see
4 tracking everything
this is the best part of performance marketing u can track everything how many ppl clicked how many bought something how much money u made a performance marketing agency uses special tools to see all this and tell u whats working and whats not
5 improving results
performance marketing is not a one-time thing a performance marketing agency keeps checking the results and improving the ads if one ad is not working they change it if another ad is doing great they make more ads like that this way u keep getting better results
why performance marketing is awesome
here are some reasons why performance marketing is so cool for businesses
- u pay for what u get: if ur ad doesnt work u dont pay this means u save money
- results are fast: u don’t have to wait months to see results u can see them in days
- everything is clear: u know exactly where ur money is going and what u are getting back
- great for small budgets: even if u don’t have a lot of money performance marketing can work for u
how digital marketing agencies help with performance marketing
digital marketing agencies can also help u with performance marketing even though it’s not their main focus they can create great content and ads that a performance marketing agency can use they also help build ur online presence which makes performance marketing even more effective
real-life examples of performance marketing
now lets look at some real examples of businesses that used performance marketing and got amazing results
an online shoe store
this online shoe store was struggling to get sales they hired a performance marketing agency to run google ads every time someone searched for shoes their ad showed up at the top of the page within a month they doubled their sales and made a lot of money
a fitness app
a fitness app wanted more ppl to download their app the performance marketing agency ran facebook and instagram ads showing how the app helps ppl get fit they only paid when someone downloaded the app in just 3 months they got 10000 new users
a local bakery
this small bakery wanted more ppl to visit their shop the performance marketing agency created ads with special offers like buy 1 get 1 free coffee ppl clicked on the ads and came to the shop now the bakery is always full of customers
best tools used by performance marketing agencies
performance marketing agencies use some cool tools to track and improve results here are a few of them
- google analytics: this tool shows how many ppl visited ur website and what they did there
- facebook ads manager: this helps in creating and managing ads on facebook and instagram
- google ads: this is great for showing ads on google search and other websites
- hubspot: this tool helps in tracking leads and sales
questions to ask before hiring a performance marketing agency
if ur thinking of hiring a performance marketing agency here are some questions u should ask
- what experience do u have with businesses like mine
- how will u measure success
- what platforms do u recommend for my business
- how much will it cost
- how often will u send me reports
how to choose between performance and digital marketing agencies
choosing between performance marketing agencies and digital marketing agencies depends on ur goals if u want quick results like more sales or leads go for a performance marketing agency if u want to build ur brand and grow online slowly but steadily go for a digital marketing agency or u can use both together for the best results
why egypt is great for performance marketing
egypt is full of young ppl who spend hours on social media this makes it a perfect place for performance marketing also things are cheaper here compared to other countries so even small businesses can afford to work with performance marketing agencies or digital marketing agencies
get started today
don’t wait if u want ur business to grow fast hire a performance marketing agency today remember they focus on results and only charge u for what works this means u can’t lose and if u also want to build your brand consider working with digital marketing agencies together they can make ur business a big success
