As you know, advertising is the engine of progress, and the Internet is the most productive of this very progress. Almost all information servers are hung with advertising banners. At the same time, of course, each banner carries information about an offer that is much more profitable than that of competitors advertising on the same site. True, very often after clicking on the banner it turns out for some reason that not everything is so beautiful: advertising tends to embellish the offered service. In this respect, online advertising is no different from any offline marketing campaign. Whether it is an advertisement for a website, or a purely commercial service, for example, unlimited hosting. Advertising of the latter, as one of the most specific services on the Web, occupies a fairly large share of all Internet advertising and is probably second only to advertising on news sites.
Many hosting providers, attracting customers, do not always tell the full “truth” about the service they offer. When describing their services, companies often tend to overshadow some of the nuances that can be quite significant for the user but can lead to the client leaving for a competitor. Moreover, the latter does not always have the best conditions offered, and often simply has a much better PR campaign.
As a rule, does not have the character of deliberately misleading the client, but is expressed in “hushing up” some aspects, which are most often given in small print in the form of notes to the price list at the bottom of the page or in the form of an attachment to the contract. On the one hand, the client will not be able to accuse the hosting provider of hiding any information about the offered service, and on the other hand, there is always a fairly high probability that a person who is not very well versed in the nuances of hosting providers’ pricing policy will find out only after the payment that I didn’t buy exactly what I was counting on. Well, the fact that you need to read not only contracts and price lists, but also attachments and notes to them, regardless of the font size they are printed with, so only life teaches this.
Moreover, the set of marketing campaigns that the services provided is fairly standard. And it starts with the fact that hosting providers, like mobile operators, Internet providers, do not really like to indicate prices taking into account all taxes. And they can be understood – without VAT, the prices for services look much more attractive … It is worth noting that it is considered a good form to report whether taxes are included in the indicated prices or not, if not at the top of the page before the price list, then at least the first item in the notes. But there are a number of providers whose websites do not have a word about it at all. So the client may well detect an increase in value by about a quarter only upon receipt of the invoice.
You should not especially believe in various advertising messages on the servers of providers, for example, about price reductions or special promotions, limited by a certain time frame. On closer examination, it may well turn out that a decrease in prices in one may well mean an increase in prices in something else, and some special spring promotion “free domain when ordering hosting for a year” then will turn into a summer-autumn one … The latter, And as an example of the “reduction” of prices, one can cite the change in the cost of registration or others. Advertisements appeared on the website of these providers in the summer that the prices for registration of the .pk domain or other domains were reduced from too. It seems that they really reduced the price, but at the same time they modestly kept silent, that before customers, when ordering hosting services for a year, domain registration cost only … practically does not affect in any way – domain re-registration is usually carried out at a different lower price…
Another advertising trick used by providers to attract customers is to declare that service is unlimited, for example, traffic, the number of email addresses, or sub domains. In fact, there is no unlimited traffic in principle: just the traffic of most sites is such that it fits into the minimum volumes that a provider can provide within a certain tariff plan. But where this limit is known only to the provider itself: on the server, the traffic limit may not be indicated anywhere at all, or if it is indicated, then it is not on the page where the price list for services is located. The user learns that he has exceeded a certain limit only upon the fact of such an excess when the provider asks to switch to another tariff plan.
An unlimited number of email addresses are also, by and large, a fiction: more precisely, there can be really as many virtual email addresses as you want, but in reality, all letters will come in one mailbox. And there can be no unlimited number of mailboxes in principle: their number is in any case limited by the volume of each mailbox, the aggregate size of which most often cannot exceed the total disk quota within the tariff plan.
The same is often true of an unlimited number of domains per server: most likely, this does not mean that on one hosting account within the disk quota it will be possible to keep an unlimited number of different sites with their own independent address. , but the fact that for one site there can simply be any number of synonym addresses.
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