Often, digital eyewear store owners spend a hefty amount and time on building an e-commerce site. Besides this, they offer quality products and services to gain more traffic, leads, and sales. But they find that most visitors leave their site just before placing an order.
With an average cart abandonment rate of 69.57%, it is a cause of concern for businesses from all industries.
So, what solution do we have to deal with this challenge? The best way to improve your conversions and sales is by optimizing the checkout of your optical store.
Do you know building your eyewear store with WooCommerce offers plenty of advantages? Firstly, it is an open-source e-commerce platform. Therefore, you can create an optical e-store at a significantly low price. Plus, WooCommerce comes with numerous easy-to-use, customizable features and plugins like eyeglasses lenses prescription plugin, virtual try-on, etc. These plugins help you improve your customer experience and eventually, lead to more traffic and profit.
However, it is still crucial to get your e-store checkout flow optimized. With this, you can ensure your visitors transition smoothly from one page to another. Are you wondering why to do so because WooCommerce already builds user-friendly e-commerce sites? We are here to help you understand the same.
Why optimize the checkout of WooCommerce eyewear store?
No doubt, the default WooCommerce checkout offers a streamlined transition between pages. But it may suit your online store. And failing to optimize it may cause loss of potential customers. Below, we have listed tips to make your checkout process as simple and convenient as possible. Let us learn more.
Tips to optimize your WooCommerce optical store
Remove unnecessary fields –
According to BaymardInsitute, nearly 26% of shoppers leave the site if the checkout process is too complicated or too long. The research also says that an average checkout comes with 14.88 unwanted areas.
Please remember, if your customers have to deal with a complicated checkout process, it will lead to confusion and frustration. No matter if your products are attractive or not, they will immediately shut down your eyewear e-store. So, keep your checkout fields as minimal as possible.
The good news is you can eliminate any unnecessary fields and domains in your checkout flow with the WooCommerce Checkout Field Editor extension. It allows you to edit, rename or remove anything from checkout without making code changes.
Note* – Editing or removing fields from default WooCommerce checkout can impact the behavior and style of some themes.
Go for one-page checkout –
Compared to multi-page checkout, a one-page version helps you boost conversions and sales. All thanks to their simplicity of operation and hassle-free. However, the choice between one-page and multi-page checkout depends on various factors. For example, you have to consider your business goals, e-store needs, and target audience.
The needs of every business are different, so do checkout flow. If guest checkout worked for your competitor’s website, it does not mean you will see the same result. After all, it is not about the number of checkout pages. But is your checkout process free from unnecessary fields and countless questions?
On-site payment –
Using a third-party site for making payments may not work well for your e-store. If your potential consumers require going to another website to pay, it will disrupt the checkout flow. As a result, they will get distracted and abandon your optical store then and there. Besides distraction, people are reluctant to purchase because they cannot trust the third-party payment option.
For this reason, it is advisable to have an on-site payment gateway. Fortunately, WooCommerce comes with plenty of payment options, which are easy to integrate.
Offer multiple payment options –
Customers may also abandon your eyewear store if you do not have enough payment methods. Do you know 4% of customers leave products in the cart because of no credit card payment option?
We live in a mobile-first digital world with plenty of payment options available. Every customer uses a different method depending on their needs and preferences. Therefore, to ensure your customers’ complete checkout, include multiple payment options.
Add trust seals to your checkout –
Security is the top priority of customers because of rising online data breaches. Several studies suggest that customers refrain from purchasing eyewear products from a particular e-store because of trust issues. Either they did not have a trust seal, or their e-commerce site was not SSL encrypted.
The best way to win your customers’ trust and make them feel safe buying eyewear products from an e-store is by adding trust seals. Additionally, your site must be SSL encrypted.
Offer details at the checkout page –
When it comes to prescription eyewear products, they are complex. After all, it is not like any other product. So, it is essential to offer a lot of information and details on the checkout page.
For example, each pair of prescription eyeglasses is designed for a particular customer. Hence, you can add details about the care or return policy.
In closing
With these checkout optimization ideas, you can ensure a smooth transition from one page to another. It will reduce the shopping cart abandonment rate that boosts conversions and sales. A successful checkout requires building trust, offering the necessary information, and a secure process. Plus, make sure your checkout flow is smooth and does not have unnecessary fields.
If you are searching for a reliable WooCommerce website builder that offers glasses spec form and other plugins, get in touch with SoftProdigy. We have plenty of plugins to help you take your digital eyewear store to another level.
