In this evolving landscape of digital advertising, where attention spans are shorter than ever and scrolling has become a reflex, capturing your target audience’s attention is quite a difficult task.
According to a report by Statista, 52% of surveyed respondents skipped pre-roll ads, whereas 48% completed the ads. As per a report by the CMO (Council & Acquisition) 705 of advertisers are stuck at standard KPIS today & waiting for a leap in creative automation to help them improve their results.
Advertisers are reluctant towards online video ads in programmatic advertising as viewers tend to skip ads due to – low interaction rate, frequently devoid of two-way communication leaving users with no control – low view time, due to non-interactive elements – low conversion rate, due to prolonged customer journey.
Understanding Pre-Roll Video Ads
Pre-roll video ads are those forms of ads that appear before the desired video content veins playing on various online platforms including programmatic ads, social media platforms, video- sharing sites. These ads typically range from a few seconds to a minute in duration & aim to capture the viewer’s attention before they engage with main video content.
Pre-roll video ads are designed to be highly engaging & visually compelling, often incorporating persuasive storytelling techniques to deliver the marketing message effectively.
They can be skippable or non skippable depending on the platform & the ad format. Skippable pre-roll video ads allow viewers to skip the advertisement after a few seconds, while non-skippable ads require viewers to watch the entire ad before accessing the desired content.
Introducing Crafters By Silverpush: A Dynamic Video Optimization Tool for Online Video Ads
Crafters by Silverpush is a complete tool that expands the horizons of online video ads, enabling advertisers to effectively reach their audience at the right moment and in the right place. By integrating data-led interactive elements into existing video assets, Crafters enhances user interaction by 100%, empowering users and expediting the user journey. This comprehensive solution enables advertisers to create dynamic video variations with layered interactivity, compelling copies, and powerful call-to-actions (CTAs), while providing real-time optimization insights beyond conventional KPIS.
Exploring the Value Proposition for Brands/Advertisers
1)Stronger Brand Recall: By incorporating interactive elements, Crafters fosters memorable user experiences, resulting in stronger brand recall and recognition.
2) Creative Optimization: Elevate online video ads with highly interactive templates that captivate the audience and drive engagement, leading to increased brand visibility.
3) Performance At Scale: Achieve remarkable growth, with an impressive 100% click-through rate (CTR) and video through-rate (VTR), coupled with an outstanding 80% viewability, ensuring your ad reaches the right eyes at the right time.
4) Drive Consideration: Engaging elements within the video content boost brand consideration, encouraging users to actively explore the brand offerings and services.
Enhancing Campaign Performance and Increasing CTR
Crafters’ innovative interactive elements, including images, background customization, in-video texts, GenAI-generated ad copies, QR codes, and actionable CTAs, effectively elevate user engagement and drive user action. These elements not only captivate the audience but also provide a personalized and interactive experience, making the brand message more compelling and driving higher conversion rates.
Leveraging Data Plugins for Effective Targeting
Crafters leverages a range of data plugins to ensure precise and effective targeting:
1) Geographical Targeting: Leveraging location data to serve relevant and location-specific creative content, maximizing the impact of the ad.
2) Vernacular Targeting: Tailoring the content in regional languages for a personalized approach that resonates with diverse audiences.
3) Contextual Targeting: Utilizing AI-driven contexts to refine targeting, ensuring that the ad reaches the right audience in the right context, enhancing overall engagement.
4) Persona Targeting: Tailoring interactive elements to specific buyer personas, allowing for a more personalized and impactful advertising experience.
Final Take
Crafters by Silverpush presents an all-encompassing solution that not only addresses the challenges of online video advertising but also disrupts the way brands interact with their target audience. By integrating dynamic video optimization and interactive elements, Crafters ensures that your brand message stands out, captivates the audience, and drives remarkable results in the competitive digital advertising landscape.
