Brochures are a very important aspect when it comes to any business or companies. Because what brochures basically do is, they spread information and awareness about your business, your brand as well as the product or service that you are offering to your customers. Hence, in simple words brochures are a very effective way to advertise your businesses products or services, it helps you have a prominent stance in today’s competitive market so that more and more people are aware about your products and services.
And because almost all the companies or businesses, be it old or new and upcoming, are trying to get a team of brochure designers for their own company, the need for good and efficient brochure designers are growing. But do not worry since these designers are pretty easily available and especially so if you live in Canada, it is so because they have one of the most top-class designers who uses the best brochure design Canada residents and customers love. Then all you will have to do is contact the designer and make sure that the design is suitable for your business or company according to your brand and its identity.
Now making a brochure for any company or business is not as easy as it may seem, it is indeed very extensive as well as an innovative process, and the designer must have a very clear idea of what is effective in this big competitive market. So, let us look at what goes into making an effective brochure.
1. Know your client
When creating a brochure for either a product or a service the designer should have all the information about not only the product or the service that they are making a brochure for but also have an idea about their client or business that they are working for. And along with that they should know about their brand as well as their brand identity. These information are very crucial for a designer because he or she is going to base the entire brochure according to the brand and its identity all the while very mindfully incorporating the product or service to fit in with the brand identity.
And along with that they should also have full knowledge as well as all the information about the product or service they are making the brochure for because the brochure gives the customers all the information of the product which then further interests the customer to buy it as well as recommend it to other people. So, if your business or company is Canada based and you want to find the top designs that are in trend, then all you will have to do is type in ‘top brochure design Canada’ in your search engine and hundreds of ideas as well as top designers will pop out.
2. Theme
Now that the designer is fully aware of the business or companies brand as well as its brand identity and has all the information about the product or service that they are working on, the designer then goes on to select a compatible and efficient colour palette and a theme for the product or service. This stem is very important because different colours inflict different emotions and feelings, hence the designer should always remember to use the appropriate colour theme to influence the customers mind and feelings in the right way.
3. Information
An important thing for the designer to keep in mind is that they should give full information as well as details about the product or service in the brochure. This is very important because the customer should have total information about what they are getting themselves into. But at the same time the designers should also make sure that the information that they are giving should be in simple terms so that every person can understand it. Along with that the designers should ensure that there is not too much information either because if the customer is given to read way too much information it will take time for them to absorb all that is provided and also in some cases the customers can get bored of reading too much information and leave it half way, which is absolutely not anyone would desire.
4. Fonts
Now while giving the customer the details and information that they should receive the designer should ensure that they use the right fonts and that is important because the fonts should be eligible for the customers and viewers. Because if the designer uses a very fancy font and the customers cannot understand what the information provided is then the brochure will be of no use at all.
Along with using the right font the designer has to also make sure that the font size is okay too. Because they would not want to make the fonts so big that they are practically in the customers face and at the same time they have to ensure that the fonts are not too small. Because if they are too small the customers will not be able to read anything even if the font used is right. Hence, both the font as well as the font size is a very important thing that the designer has to keep in mind when creating or designing a brochure.
5. Print bleeds
It is one of the important concepts for brochure design Canada. Now along with information the designer also has to include pictures to make the brochure look attractive and eye catching. But they can not just put images anywhere and everywhere, and for that they use the technique called print bleeds. What the print bleeds essentially does is that they help the designer to create a defined margin in which they can carefully and effectively insert either pictures or images or even both. Why this is necessary is because if the texts and pictures are all in a haphazard manner it will throw the customer or the viewer off. As we already know that visual representation is very important because only if the customer finds the brochure visually attractive, they will tend to be interested in it more. Hence having a systematic style and alignments is very necessary.
Author Bio:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on awesome brochure design firm, Lifestyle Design, Branding Firm, Exhibition design etc..
