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How To Measure The Performance Of Your Affiliate Marketing Website?

How To Measure The Performance Of Your Affiliate Marketing Website?

Do you want to become a part of the business world but don’t want to get into the hassle of customer care, inventory and store management? Then there is no better option for you than becoming an affiliate marketer. 

As an affiliate marketing website, you can market the products of different businesses, or the businesses falling under your niche to earn commissions. As an affiliate marketer, you can work with global conglomerates such as Amazon and Flipkart and sell the products listed on their website or app on your affiliate marketing website. 

So now you know what affiliate marketing is, and how you can use your website to grow as an affiliate marketer, however, how do you measure the performance of your website as it stands on the global market?

In this article, we will discuss three ways you can measure the performance of your affiliate marketing website. 

#1- Traffic on Money pages

The money page is where the potential conversion of a sales or lead generation takes place. As an affiliate marketer, this is the page where you  add the links to the products you’re marketing. 

So as an affiliate marketer it is imperative that you receive the maximum amount of traffic on your money pages. If your affiliate marketing is blog based, then you may have any number of blogs and you can list your products on them. However, the efforts will be futile if you don’t receive any traffic there. 

Therefore traffic on money pages is an indicator showing the performance of your website. 

#2 Affiliate Link Clicks

Affiliate link clicks are the clicks you get that redirect your viewers to products you had linked on your website. For example, as a books blog you have listed 5 must read sci-fi novels. The content around it is very vague and does not suit the links added to it. 

This will lead to lesser link clicks as the readers do not connect with your content and will not be inclined to buy it. 

Therefore, to increase the affiliate link clicks on your website, you must create quality content and not stuff links right left and center!

#3 Website Interaction

Lastly, another metric for measuring the website performance is website interaction. In website interaction you may measure the bounce rate and session durations recorded in your affiliate marketing website. 

Your website should not have a bounce rate more than 40%, and if your session duration is considerably lower than the reading time of your blogs then you need to enhance the quality of content and also work on the UI and UX of your website. 

In Conclusion

In this article we discussed 3 ways to measure the performance of your affiliate marketing website. 

Affiliate marketing can seem like a difficult concept at first. You need to learn your trade at a good online marketing institute. DelhiCourses.in offers a great digital marketing course in Delhi that gets you all the necessary training to make it in the marketing world.

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