Without a doubt, humans benefit from technology in almost every single aspect of life. However, it seems that we have reached a level of oversaturation and started to crave the good old human touch in business. No matter if you’re a customer, employee, or business owner, you can benefit from seeking a more human-centric approach to your daily habits and routines. So here are a few ideas that will allow you to maintain the human touch in the world of digital transformation.
Prioritize communication and collaboration
Through various digital solutions, tools, and channels, it is possible to make many business processes easy and fast. This can even boost productivity at work! However, there’s no real success for the company without direct communication and collaboration between colleagues and teams. To add a human touch to the workplace, encourage regular brainstorming sessions and check in with your workers to ensure their voice is heard. This is a great way to use digital transformation to your benefit because you can use various tech tools to provide almost instant communication between people, thus strengthening relationships and making work even more effective.
Keep social media communication personal
Many businesses use social media to communicate with clients and users, and this has to be the best way to include a more human touch in your business. For instance, even though most tech-savvy users understand that they are talking to bots and interacting with AI content more and more, it is important to offer human communication as well. For that reason, many businesses are turning away from the old way of communication (which is almost clinical) and adopting a more open, honest, and human way of interaction. This allows people to get to know your brand on a deeper level. For instance, some brands are choosing to be very humorous on social media while others encourage their team to sign company tweets with their own names to show the collective effort that goes behind the scenes.
There’s no real connection with other people without empathy. This soft skill can allow long-lasting relationships with workers and customers and create a thriving work environment for everyone. When making decisions, make sure to put yourself in other people’s shoes. A technique like this not only connects people but also leads to better decision-making. If you’re a business leader, you can also encourage your team to engage in volunteer work and help others while building strong bonds with the community and with each other. This social engagement will put a good word in for your company and add a very humane touch to your business. The connections built through volunteering transcend the workplace yet benefit your company in all possible ways.
Prioritize employee wellbeing
As we mentioned above, digital transformation is not necessarily a bad thing, but it does create a culture of “perpetual availability” of workers which can have bad effects. Everyone needs to have a good work-life balance with a focus on mental health and stress reduction. And when you have healthy and happy workers, they are more likely to engage with each other and go out of their way to provide customers with a good shopping experience. And it’s possible to use technology to improve employee wellbeing by offering remote work options, providing access to stress management options, and using communication platforms to check in with peers.
Offer professional and personal growth opportunities
Give workers chances to advance both personally and professionally. This can be provided through education, continuous training, mentorship initiatives, or access to tools that enable individuals to learn new skills and keep in touch with fresh market developments. Businesses that engage in employee growth show that they appreciate each individual employee, which fosters loyalty and commitment that helps keep strong interpersonal relationships intact even as the corporation transitions to a more digitally-oriented model. It is very humane to allow and encourage your employees to get better and push forward in life as much as they can go.
The difficulty of preserving a human touch in the face of digital disruption resides in the inventive fusion of technology and ideals that put the needs of people first. Businesses can establish a vibrant ecosystem that embraces innovation while keeping the essence of what makes people human by fostering a culture that fosters compassion, personal growth, and meaningful connections. Companies that use the power of digital transformation to their benefit while never losing sight of human relationships (which are the real foundation of their success) will genuinely thrive in a world where technology is advancing at a dizzying pace.