Are you planning to start a new business?
Most probably, your venture is still in the brainstorming phase, where you have loads of tasks that need to be taken care of before you launch.
From developing a buyer persona to assuring product quality, there are numerous things to get in order.
Too tiring, isn’t it?
But, designing the perfect logo for your business is a fascinating thing among all these tedious tasks. Your logo will not only be on your product; it will represent your brand on your website, social media, marketing campaigns, business communications, and on business cards, letterheads, and business merchandise.
Therefore, you want the logo to have meaning, show what your brand is all about, and be extremely eye-catching so that people can easily notice and remember it.
You want to outdo Microsoft and Coca–cola in terms of the world’s most recognized logos, don’t you?
While that may be a goal that will take a lot of patience and time to achieve, you can still nail the task of designing a perfect logo for your or your client’s brand by following the rules mentioned below. Read on to know what you must consider while creating a brand’s logo.
1. Research-Backed Design Process
When you put extensive research into the logo design, the result embodies perfection in every sense. The process must not be rushed, and your design team should carefully look for why some brand logos work better than the others and the marketing trends in the brand’s niche.
Ensure that your logo not only represents the brand’s identity but at least one of its star aspects for which people will remember it. Amazon’s logo is one of the most recognized symbols worldwide. If you notice the arrow that begins from a and ends on z, it will immediately portray Amazon’s massive variety.
2. The Logo Should Honestly Represent Your Brand’s Values
Your brand is not just a revenue-generating source. It must have human qualities with which your consumers will relate.
Whatever your target audience stands for, your logo design should resonate with it. A logo reflecting brand values can do wonders for recognition and marketing every time you use it.
Take, for instance, the WWF logo. The World Wide Fund for Nature uses the image of the endangered giant panda as its logo to portray its passion for nature conservation.
Another example is the logo of the world’s famous watch brand Rolex. The crown in the logo represents supremacy, prestige, and grace. It symbolizes the company’s slogan, “a crown for every achievement.”
3. It Must Look Appropriate In Every Size
It is quite evident that your logo will, at times, be used concisely, or it may be used enlarged. Thus, scalability is of prime importance to ensure that your logo will look appropriate in every size.
Whether it’s your business card or a giant billboard, your logo must look aesthetically pleasing on both.
To know whether your logo is scalable, test it by printing it on letterheads or printing out poster-sized prints.
4. Avoid Complexity
The simpler the logo, the easier it is to remember. We would recommend not to make intricate designs or complex graphics like your logo as they will impact brand retention in the customer’s mind
Simple logos can be quite impactful, mostly if they leave little room for the imagination of what your brand is all about. It is understandable that you might get carried away with effects and designs offered by graphic designing tools, but stay firm on the simplicity.
The use of Walt Disney’s signature as a logo for a giant company like Disney inspires us to prioritize simplicity.
Digital marketing is evolving rapidly. Therefore, avoid falling for the latest trends and go for classic designs instead of making an evergreen logo.
5. Create a Balanced Proportion In Design
Abstract designs can sometimes be very appealing, but they can go terribly wrong if you do it in a hurry. Instead of abstract, look for visually balanced designs that do not trigger your customers’ organization’s obsession. It is a fact that symmetry helps memorization of the brand much better than an asymmetric design.
Refer to the aesthetically balanced logo designed by the Logo Design Valley. Look how, despite adding the law symbol and typography, the logo is perfectly balanced with proportion.
6. Use Suitable Colors
You can play with random colors for the logo or carefully select and show them to easily recognize the logo. Either way, you choose, focus on creating harmony with colors instead of chaos. Look for the use of colors trend among brands nowadays.
Other than this, 33% of the top brands around the world (mostly tech companies) use the color blue in their logos, as reported by the Logo Factory.
Ever wondered what the five different colored interlocking rings represent in the Olympics logo? They signify five continents, ready to mingle and compete on a single forum. The color of the circles represents flag colors. Each country has at least one of those colors on their flags.
7. Prioritize Uniqueness
Unique logos set successful companies apart from mediocre brands. Several brands mistake copying their competitor’s logo to cheat the customers, which tarnishes a brand’s reputation badly. Instead, you must design a logo that makes your brand stand out from other businesses.
Confusing customers by letting them think it’s another brand is the last thing you want.
You may have a lot of competitors that have excellent logs; still, there must be some unique features in your brand that they lack. Make sure to pick and highlight those differences via your logo.
Particular features in your logo will establish you as a brand that differs from its competitors. Why should they choose you over them, is a question which your logo will answer.
Role Of A Logo
Talking of brand identity, the first thing that pops into our mind is the logo. A report by the Content Marketing Institute revealed that 77% of marketing professionals say that a strong brand is vital for further growth. Let us look at what role does a logo have in a brand’s recognition and marketing.
- It forms a public perception of the brand. It tells them what the brand stands for.
- A logo overcomes language barriers by communicating with people all over the world through imagery and introductory text.
- It shows how you connect with the world.
- A well-crafted logo fuels your marketing campaigns.
- It helps people remember your brand for a long time.
Creating a well-designed logo is crucial for a strong brand identity. It will help your audience remember your brand as well as execute your business value and cause.
If you feel overwhelmed by a plethora of ideas, narrow them down according to your or your client’s preference. But remember that you need to follow the rules which we have explained above for a perfect logo design.