Instagram is all about pictures, right? Well, not exactly.
If you talk about engagement or catch the audience’s attention, Instagram is the only platform that is rapidly gaining popularity ahead of Facebook and Twitter. Long goes on the days, building a presence of the business on Instagram was an option.
But now, Instagram has 800 billion active users and 50% of them are running their business through this visual platform. In short words, Instagram is a goldmine for all types of brands for achieving their business goals; whether it is big or small.
If you truly want to engage with the number of customers and hook up their attention then visual content is not only a suitable option. To reach your target audience and convert them into your customers, you have to:
- Write Good caption
- Improve social media engagement
- Make your content more visible
According to Strivers Edge, here are bad Instagram caption ideas and their good solutions are considered below:
Let’s check it out!!
1: Circulating Encouraging Quotes:
When Instagram was launched in 2010, publishing inspirational quotes was in trend. It is the perfect way to achieve your business, increase engagements, target more audience. Especially for small businesses, they can easily post without wasting time or too much effort. But today, inspirational quotes are often irrelevant and overused. In short, using these quotes in the post is a bad idea.
Solution: If you want to engage with more audiences and achieve business goals, you should do something creative. This includes boosting the creativity of your business, engaging your audience in a conversation, and creating your creative caption ideas relevant to your target audience.
2: A Long-Long Instagram Captions:
A photo caption is not a place for writing long stories. As an owner of a business, you know all the things about your products such as their benefits, features, etc. But writing long stories is a bad caption idea because it is a visual platform and 60% of people are visual learners and not read the whole text.
Solution: Instagram caption limit is 2200 characters so always write the peak things about your products. If possible then write simple, meaningful, short 10 words about your brand. To attract more audiences, put text on an image. (Let the Image Speak words!!)
3: Linking In Instagram Caption:
As mentioned above, it is a visual or a fast-growing social media platform. And there is no-doubt; business uses social media followers to drive more traffic on their website. And for this, people add a clickable link in the caption for promoting. However, it is a completely bad caption idea.
Solution: Links in the comment and caption section are not clickable so you should add a link in the Instagram bio. You can also add CTA in the caption. It doesn’t look spammy and provides ease to drive more traffic.
4: Publish Your Product First:
When it comes to any business, all of you want to enhance your brand awareness or increase sales. True? And when you are writing the caption, you just only focus on your products but it’s just a waste of time.
People don’t know about your products until you can satisfy their needs. They only buy solutions to their problems, not products.
Solution: To attract the audience, focus on the needs of your customers, their problems. Post an image with text and use the art of storytelling to evoke your customer or build a connection.
Another one of the bad caption ideas is adding too many hashtags. Adding hashtags in the caption is a good idea to reach your potential audiences but adding too much affects your marketing. Many hashtags in your content will hide your main news feed and you can’t reach your audience.
Solution: While promoting content only add unique and strong 2 or 3 hashtags to each Instagram post. But stick to relevant words and phrases. For finding unique hashtags, you can analyze your competitor’s post as well.