Instagram Analytics Tools

Introduction: 

Instagram is a free, online photo-sharing application in the social media world. Instagram allows users to create and upload photos and short videos through a mobile app. Users can add texts and captions to each of their photos to create more attraction. Also, users can add hashtags and location tags to find their posts within the app.

In this post, we’ll discuss the top 12 Instagram analytics tools for marketers in 2021. You can use this tool to enhance your marketing growth and drive sales by using these tools. 

How To Get Instagram Analytics? 

If you want to track your Instagram metrics, you can use two ways:

  • Instagram business profile
  • Instagram analytics tool 

If you already have an Instagram business profile, you can easily access your analytics through the insights tab. Also, you can use Instagram analytics tools to track our account’s success.

You can access Instagram analytics in the following steps: 

  1. Go to your Instagram profile. 
  2. Tap the four vertical lines at the top right corner. 
  3. Click the Insights tab. 

You can track different metrics for your post’s performance, profile activity, and audience demographics. 

Instagram analytics gives you access to track Instagram metrics such as followers activity, most used hashtags, interactions, and most popular posts. Here are some useful Instagram analytics tools which help you to improve your account’s performance. 

1. SocialFox

SocialFox is an excellent Instagram analytics tool, which helps to track all of your Instagram account’s data points such as, 

  • Followers growth 
  • Engagement rate
  • Hashtag activity
  • Competitors account
  • Click-through rate

When it comes to engagement rate, you can get the idea for the most engaging photos and videos, the best hashtags, and the peak time to post stories on Instagram. With these basic details on your account, you can improve your profile engagement rate. 

2. Squarelovin 

Squarelovin

Squarelovin is a free Instagram tool that can show a monthly analysis of your recent posts and profile growth. The app offers insights into your Instagram audience’s needs and interests. 

You can find out the best hashtags and filters used on Instagram and which posts have received huge followers. For marketers, you can enhance your business growth if you track these insights frequently.

3. Analisa

Analisa

Analisa is a free Instagram analytics tool, and it provides brief data about your Instagram account. You can measure two kinds of reports with Analisa, such as @account and #hashtag. 

An @account report includes huge stats like, 

  • Average Engagement rate 
  • Total Instagram posts
  • Tags and Mentions
  • Audience engagement and post-activity
  • Average comments and likes per post
  • Captions and hashtags 

Hashtag reports can show:

  • Toptal post
  • Total follower reach
  • Geo location
  • Total engagement per day
  • Total participations

Hashtag report also gives you the in-depth result of the influencer’s performance. You can understand which influencer did the best and which one is perfect for your brand development. 

4. Instagram Insights

Instagram Insights

Instagram provides a free in-built analytics tool for all business profiles. It gives data on your profile, followers, content, and stories analytics. Once you convert a personal account to a business account, you can access your overall insights such as, 

  • The content you have posted in the last seven days
  • Followers you’ve gained in the past seven days
  • Total website and call to action button clicks 
  • Total engagement in the last seven days. 

When it comes to Instagram story analytics, you can track the total number of impressions, reach, views, and replies. To understand Instagram story views can get the opportunity to show your brand in front of huge people and increase the exposure of your Instagram audience.

5. Socialbook 

SocialBook is an influencer marketing platform that helps to outreach the perfect influencers and manage influencer relationships. With SocialBook, you can find the perfect Instagram influencers without taking a long time.  

SocialBook provides you with detailed data for Instagram influencers. You can find huge stats for your influencer, such as total followers, likes, and posts. SocialBook also gives a boost score for each influencer. A score starts from 0 to 100 based on how well they perform to their customers. 

6. Sprout Social

Sprout Social

Sprout Social is a powerful Instagram analytics tool, and it has a fully-featured editorial calendar for scheduling new content across different social platforms. You can boost conversations within a short time. Sprout social has a powerful editing library, which helps to show your content more attractive and authentic. 

When you create content, you can use the notification tool to update your content. Your content will move to the draft icon to preview and is scheduled to be published. 

7. Union Metrics

Union Metrics

Union metrics provides a wide range of analytics to improve your marketing strategy and update day-to-day execution on Instagram. You can analyze your Instagram post’s activity, followers’ demographics, top trending contents, and trending hashtags. 

Union metrics plans range from $49 to $199 per month. You can take a free Instagram trial to analyze the last 30 days of activity on your account. This include: 

  • The best photos and videos to receive a high response from your audience. 
  • What hashtags get the most significant engagement for your post.
  • Which posts engage with your followers, and which posts get no results. 

8. Later

Later

Later is a useful Instagram analytics tool that can help to grow your business by improving Instagram’s marketing strategy. Its unique feature is the link-in bio feature that allows you to link your Instagram posts with specific URLs such as product pages. 

With this, you can track website clicks, post views, click-through rate from your Instagram profile. Also, you can track which post generates the most sales. Later offers a free trial for every individual and business accounts. Its paid package price is $9 per month, which can help to access various Instagram analytics such as Instagram story insights. 

9. Smartmetrics 

Smartmetrics

Smartmetrics provides more than 30 Instagram metrics on an hourly basis. This includes metrics about your posts, stories, and Instagram account. You can use this tool to access total interaction with your followers, hashtag engagement by the day, and the replies on your posts. 

Moreover, the tool provides a way to track activity to your brand by tracking mentions on Instagram. Its price begins at $9 per month. 

10. Hootsuite

Hootsuite

Hootsuite package range starts from $19 per month. It allows you to review your Instagram metrics in-depth. With Hootsuite, you will get unlimited reports to analyze your overall performance. 

Moreover, this tool enables you to easily share reports with different users straight from your dashboard.

11. Minter.io

Minter.io

Minter.io provides insights about your Instagram post content. This tool can help you figure out which photo filter performs best among your audience based on multiple metrics. 

Minter.io will also help to identify the big players who are already part of your audience. It’s a great way to identify potential influencers who are relevant to your brand. This Instagram analytics tool also gives you insights for how to actively engage your followers on Instagram. 

For Instance, if you post engaging content twice a day when more users are active on Instagram, you will get a chance to get the bulk of users’ attention. So. you can easily start increasing your posting frequency within a short time. 

12. SocialRank

SocialRank

SocialRank provides detailed data for your Instagram audience demographics. With social rank, you can track the most popular words used in your follower’s posts and bio and the most popular emojis among your target audience.

On social rank, you can filter your target audience by tracking location, so you can easily reach out to your potential audience. With this, you can filter people based on audience territories, age, gender, and specific hashtags. 

Conclusion: 

As you can see, there are several Instagram analytics tools available in the market to track your performance. Whether you can increase your engagement rate, grow your followers count, drive traffic to your website or generate sales, you can use these powerful tools to succeed on Instagram.

Author Bio:
Caroline Fernandes is a social media strategist and well experienced content writer at Planyourgram. She writes all things related to business, marketing and entrepreneurship on several websites. Her passion includes traveling to all places around the world.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.