Safety Pins, Mobile Phones, Tooth Brush or Bathroom Services can be found online. Everything is everywhere and online. While the internet is scaling to heights, the whole world has turned its heads towards online presence. Professionals, Personal Brands, MSMEs, Small Businesses, Coaches, Trainers, and Consultants are providing their products or services due to a significant increase in usage of the internet.
While everyone’s in the hurdle to be at the top, numerous businesses or people are struggling to sustain their online presence. Either these owners or personal brand owners are unaware of how to increase their business’s online presence. Here, online marketers like digital marketers or SEO marketers come into play. These professionals help to scale and multiply your online presence.
If you’re reading this before approaching a digital marketer or a marketing agency, here are a few steps to build your online presence. Let’s kick-start these steps to achieve your business goals.
Optimize Your Website
The first step in entering the online world is – Build a website for your business.
After building a website, optimize your website. Now, what does website Optimization mean?
When you build a website, you might want to appear on the Google search result page when users find your name or are looking for your products or services you offer.
Moreover, In order to rank your website on a Search Engine (Google, Microsoft Edge, Bing etc). you must make changes according to search engine guidelines. This is called website Optimization.
E.g. Earlier, users used to prefer dark text over a plain background. Nowadays, with a new update in google “the Dark Mode,” users prefer light text over a dark background.
Make your website mobile-friendly or have a responsive approach. The responsive approach is UI/UX design which adjusts your website according to the gadgets used.
Users prefer a chronological and easy-to-find website. Make sure they can find what they are looking for. E.g., if they want to navigate your store online, make it possible for them. Add a location button on your website.
Precise Website Content
Content is a way through the user’s heart.
Content should be short and crisp. It should be easy to skim for visitors. While visiting your website, users shouldn’t be overwhelmed by the content. Clusters of paragraphs will leave readers uninterested. As a result, they will leave the website.
Things to Include in your content:
- About Your Business
- About your Business Goals
- About Your Mission
- About Your Products
- About your contact
- About your Store (If you operate one)
Search Engine Optimization
Search Engine is software. It has functions like bots and crawlers. These bots and crawlers are small detective guys who skim the content and fetches the data of each website online and rank them on top.
E.g., if you’re finding the best cafes near me, the top 5 suggested cafes are the most relevant data for you. Now there are tons of cafes but why did those 5 appear on the search result? Because their data and content are relevant.
Search Engine Optimization has a set of guidelines that are followed, our websites can be ranked in the top 10. Google has diverse guidelines. Make sure to be a Google verified business. While creating the content, keyword research should be done properly. Start your Google Analytics to track your business metrics and campaigns.
While going online, it’s important to rank yourself well on the Search Engine Page.
Search engine optimization can be organic and paid. Paid search engine optimization is called Search Engine Marketing. While troubleshooting your online presence, you must use organic ways to optimize your website.
Ways for Search Engine Optimization:
- Google Ads
- Google Analytics
- Optimizing Content for website
- Optimizing Meta Description
- Keyword Research
- Optimizing and Adding Call-to-actions.
Social Media Marketing:
Social Media is a new home for businesses. Initially, social media was operated for engagement and interaction with your audience. Nowadays, social media has become a business hub. With increasing features on social media, businesses can easily market themselves with free recourses.
Social Media like Instagram, Facebook and LinkedIn have features like posts, reels, an online shop, and guides to market in organic ways.
Instagram ads, Facebook Manager ads, or LinkedIn sales navigators are paid tools or features through which one can market on social platforms. While marketing online, your engagement can increase.
Knowing what to post, how to post and what to write on social media will even multiply your sales.
Social Media users review your pages, websites and platforms 10 times before purchasing from it. Make sure you have a review management platform to manage your feedback and apply it to your business.
If you are a Professional Coach, a small business or a SAAS provider with little investment to put. You can regulate your online presence with Social Media Platforms.
Believe it or not, Call to Action are small phrases that will act as signposts that let users take the next step.
A call-to-action is like a prompt for users to buy your products or avail of your services. A call-to-action is an activity that you want users to do to accomplish your business goals.
For e.g If a user is visiting your website and you want them to sign up for the newsletter or sign up for a subscription, call-to-actions are used for such objectives. A very significant part of the content is to attach a Call-to-Action with it. Few call-to-actions are as below:
- Sign Up for Free
- Subscribe To Newsletter
- Sign Up Now
- Add to cart
- Download Now
In a Nutshell,
Every business, coach, and professionals should be aware of or have the right guidance for building an online presence before hiring a marketer. In the digital marketplace, marketers are working at their best to aid these owners to boost their presence, multiply the sales, scale the creditability of the businesses and so much more. Somehow, many personal brands or businesses are failing to stand out because of minor inconveniences. All people should note that you must make your online presence a worthy user experience. Further, above all Customer Experience stands out in your business. Create a successful online presence with consistency, relevancy and creative customer experience.