Landing Page Optimization
A landing page can be ‘make or break’ for a given website. A good landing page can cover for an otherwise poor quality website, whereas a poor landing page can cause detrimental damage to an otherwise solid base of content.
SEO techniques can be used to optimize a landing page. A lot of factors within SEO go into optimizing a standard landing page such as content, image optimization, keyword research, and so on.
One can clearly ascertain the importance of SEO by noting the level of importance it is accorded in typical training institutes. From an online training program to an SEO course in Delhi, the sheer rush of students yearning to learn SEO makes one appreciate its role as a prominent marketing technique.
In this article, we discuss how to create an optimal website landing page using SEO.
Combine SEO and Content Marketing Ideas
The qualitative difference between SEO and content marketing is the general difference in intent. While SEO is more tuned towards increasing search engine visibility, content marketing seeks to deliver quality content and views high search ranking and traffic as a consequence of good content.
To make the perfect landing page, digital marketers must seek to combine ideas from SEO and content marketing. For instance, find the right keywords using typical SEO practices and create uncompromising quality content is engaging and resonates with the readers.
Many people get too lost in content and fail to focus on the importance of a killer CTA button. Though not directly related to SEO, the CTA button is responsible for driving website traffic towards key marketing goals organically.
In a typical SEO course, CTA button optimization is not given enough attention. Whether it is an online program or an SEO course in Delhi, attention to CTAs is very rare.
To create an optimal CTA button, digital marketers have to consider the nature of their audience. By doing so, they can craft the right message in a CTA button to make visitors click and move further towards fulfilling marketing goals.
Anyone coming to a website is looking for answers, especially those arriving from search engines. Visitors expect a query they have to be met. The reason most landing pages are less than ideal is that the content they have is not directly addressing the reason why the visitors are arriving in the first place. These lead to a high bounce rate and the search rankings falling drastically.
To solve this problem, digital marketers should go back to SEO principles regarding content creation and find specific queries which incoming visitors might have. By using the right keywords to create apt content, digital marketers can optimize a landing page considerably with only slight use of SEO.
In conclusion, this article covered how digital marketers can optimize their website landing pages with simple SEO techniques.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, an institute known for its digital marketing course in Delhi.