Google Analytics

Google Analytics Event tracking helps you track events by recording conversations with your website components that aren’t traced as measure within Google Analytics.

Google Analytics Event tracking is a priceless feature that allows you to record conversations with your website elements that aren’t tracked by default within Google Analytics.

Adding bits of code to your site is likely to track event communications to know how long users spend viewing your videos, or even which areas on your models’ users drop off.

What to examine before you start

To use event tracking, you will need to have Google Analytics located on your website. Adding the code can be done to all the pages on your site and then configuring Google Analytics tags and triggers and numbers.

Before you consider setting up a track event, it is vital to view the following cases:

  • Judge on which parts of your site you want to track, whether PDF downloads or clicks on outbound sites.
  • Use a constant and definite naming protocol for the various work, label, and category choices obtainable to you when fixing event tracking. Every name you give to per level, action, and title arises in the event tracking records. If your naming isn’t sensible, your report won’t make sense next.
  • Choose whether you want to fix up auto-event tagging or manually tag links on your site.If you have many records and page details to track, it may be worth fixing up Auto Event Tagging and using Google Tag Manager Events.

How does Google Analytics event tracking work?

A bit of custom code is attached to the link code on the parts you want to track on your website, and as the item is clicked, the particle is tracked and showed as an event in Google Analytics.

The event tracking code includes four parts that you can set to define a user’s interaction on your website:

  • Category (Essential) is the name you give to a group of things you want to track.
  • Action (Essential) is the kind of interaction, such as downloading a report.
  • Label (Optional) helps compile what the event is about, such as clicks on shipping menu options.
  • Value (Optional) can be used if you’d like to select a numeric value to your file download.

When the event flares on your site, the Class, Action, Label, and Price traits can help you get what the user is involved with on your page. As stated above, it is vital to give some idea to these traits’ naming laws as these benefits will show within Google Analytics.

How to set up Google Analytics event Tracking

Depending on the number of events you would like to track or the management level you would like to have on your events’ following aspects, you can set up auto track events or manually tag links on your website.

If you have loads of records and page details to track, it is worth doing auto event tagging. This can be done using Google Tag Manager. Following will fire the auto event tagging:

  • When operators click on links.
  • Clicks on any page component.
  • After an unusual visit term or at timed periods.
  • On submission of a form.

If there are other steps that you would like to track, you can use Google Tag Manager for set up.

Event tracking applying Google Tag Manager

 A brief of the steps needed to set up a track events within Google Tag Manager noted below:

  1. Log into Google Tag Manager
  2. Select Tags from the left-hand side
  3. Build a new tag and pick Universal Analytics as the Tag Type
  4. Make your Google Analytics Tracking ID
  5. Pick Event for the track kind
  6. Set your Event Level, Action, Label, and Prices. Set your triggers as needed

Examining that your events work as intended

It is the best plan to verify that your events work as you plan. To view effects quickly, you can preview your Google Tag Manager events using the show feature and send out your event action to see whether the tag fires strongly.

In Google Analytics, you can also view events fired within the last 30 minutes by going to the Real-Time division and then the Events division.

If you’re not in a race or want to see old data, go to the Behaviour > Events part of Google Analytics.


The best way to build your online business is to improve the conversion rates on your website. This leads to increased sales and repeat purchases. It’s exciting to attain this if you don’t know how your guests socialize with your site. Fortunately, adding track events to your site will benefit you to get your users better. I hope that this article on how to create event tracking with GA was helpful. Go further and install monster insight to see how the track events work. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.