Not utilizing A+ Content when selling products on Amazon would be considered a major missed opportunity for conversions. No matter if you are new or an experienced online seller, learning about A+ Content on Amazon is one of the best things you could do for your business. In fact, many brands today are already leveraging a well-structured App clone script to enhance product storytelling, improve trust, and drive better conversions.
What is A+ Content on Amazon?
In simple words, it is an advanced product description that is accessible to those sellers who registered their brands on Amazon. A+ Content is a replacement for standard product descriptions. It includes various forms of content like high-resolution photos, comparison tables, text boxes, and other information about a brand.
Before it became known as A+ Content, it was referred to as Enhanced Brand Content (EBC). This means that you could use more than just bullet points to describe your product. According to Amazon statistics, listings with A+ Content may get up to a 3-10% better conversion rate on average.
Who Can Create A+ Content?
To get A+ Content approval, one should be part of the Amazon Brand Registry program, which requires that one has their own brand name trademarked. After being approved, the A+ Content Manager will be made accessible from the Seller Central portal.
How to Create A+ Content on Amazon: Step-by-Step
1. Open A+ Content Manager
Sign in to your Seller Central account. Go to Advertising > A+ Content Manager. Click on “Start creating A+ content.”
2. Select your Content Type
There are two types of A+ content available:
- A+ Content Basic – Free for sellers who have registered their brands. Comes with up to 5 modules that contain images and comparison tables.
- A+ Content Premium – Available for selected sellers only. Features interactive elements, video, and carousel modules.
Basic is recommended for newcomers to Amazon, and can be upgraded as your brand evolves.
3. Choose Your Layout Modules Carefully
There are many layout module options on Amazon. Some of the best modules available include:
- Header Image with Text — Useful for telling a story about your brand at the very top
- Four Image/Text Quadrants — Ideal for showing off all aspects of your products
- Comparison Chart — Excellent for selling other products in your line
- Image with Text Overlays — Attention-grabbing visuals first
Using a combination of modules helps move the buyer through the sales funnel process.
4. Include High-Quality Images
To design Amazon A+ content, use high-quality images to enhance your product listings. Include professional-quality photos, such as product shots, lifestyle images, and branding visuals. For header modules, ensure that images are at least 970 × 300 pixels.
5. Write Compelling Texts
Do not write anything that appears in your bullet point information. Rather, highlight the benefits of your product through your A+ Content and make an emotional appeal to potential buyers.
6. Approve Your Content
After completing all the steps, send in your content for approval by Amazon. Typically, the content review process at Amazon takes about 3-7 business days. Also, remember to adhere to Amazon guidelines regarding content creation.
A+ Content Amazon Examples: What Makes the Best Listings
When analyzing the A+ Content Amazon example by companies such as Anker, Lego, and Vitamix, we notice some common factors:
- Use of clean and cohesive brand design elements
- Imagery featuring lifestyle shots putting the product into perspective
- Brevity and focused copy addressing customer problems
- Comparison modules emphasizing the company’s products
Analyzing successful A+ Content examples on Amazon in your niche is a great way to figure out how to create your listing.
Final Tips to Maximize Your A+ Content
- Keep your content up-to-date seasonally to remain current.
- Test various configurations of your modules through Amazon’s Manage Your Experiments function.
- Ensure that your content is optimized for mobile devices, as over 60% of Amazon customers shop using their smartphones.
- Insert keywords naturally into your text modules.