Contrary to what most people think, email marketing isn’t dead – at least not yet. Recent studies have shown that the number of email users worldwide is estimated to be at 4.1 billion by the end of 2021.
As such, whether you’re running a college essay writing service or digital marketing company, there should be a targeted focus on email marketing. Wonder why? The thing is that email marketing helps you target and reach your audience in a personalized way while increasing sales at the same time.
But there’s a slight hitch: how can you make sure you’re doing email marketing the right way? When it comes to generating leads and converting them to sales, it’s important to steer clear of certain layman mistakes. In this article, we will show you how to prevent most writing pitfalls that can compromise the success of your email marketing strategy.
Let’s get down to brass tacks.
Common Email Writing Mistakes that Could Kill Your Sales
If you’re trying to cinch a sale, avoid these common sales writing mistakes:
Mistake 1: Misspelling words
Everyone makes mistakes, but you know the one mistake you should never make in a sales email? Spelling errors. When addressing any prospect in a sentence, you should proofread each line thoroughly to ensure that there are no blunders.
Picture this scenario: you receive an email from a supposed reputable company, and each line is filled with avoidable spelling errors and grammatical issues. Will you be willing to follow their call-to-action and purchase their product? Most likely not.
Spelling errors tend to tarnish a brand’s credibility and professionalism. As such, ensure that your content is free of errors before sending it out to your audience. If you can’t be bothered to proofread each email manually, you can use editing tools such as Grammarly to do the job for you.
Mistake 2: Including broken links
A customer usually clicks on a link you’ve included in your email. But instead of seeing a product catalog, they see an error message saying, “404 Page Not Found“.
What are the chances they’ll call your helpline to alert you of the broken link? We’ll answer that for you: almost zero. In-built links are a great way to drive action and increase sales. However, when you include broken links, you automatically lose your chance to make a sale and lose potential customers forever.
To avoid this, ensure that all links are working properly before sending out your sales email.
Mistake 3: Using a weak subject line
Have you ever watched a movie where two strangers accidentally bump into each other and end up falling in love? Well, that’s exactly what your subject line is like. The only difference is that the bump is completely intentional.
Your subject line is your first chance to create a good impression and attract your audience. As such, it shouldn’t be weak, generic, or boring. Instead, it should be engaging enough to spark curiosity in the minds of your readers.
In the same vein, avoid clickbait. Don’t say something like, “Here’s your chance to win a thousand dollars!” in your subject line when your email is about driver updaters. It’ll only annoy your audience and make them unsubscribe from your email list faster than the speed of light.
Tips for Ensuring That Your Sales Email is Top-notch
Make it Personal
When drafting a sales email, including the recipients’ names in the subject line or first sentence increases the chances of it being read. According to studies, emails with personalized subject lines are 7% more likely to be opened than emails with generic subject lines.
As such, if you’re trying to get conversions, you should ensure that your email has a personal feel to it. Research your audience’s habits and behaviors to know what works for them and incorporate that into your mail.
Use the P.S Trick
Most email marketers often neglect the P.S trick when drafting sales emails. However, adding a postscript helps grab the reader’s attention and entices them to continue reading the rest of the email.
But how do you include p.s. in formal email? Well, it’s quite simple. You can include it at the end of the email, or in the middle, depending on what you prefer. The postscript could be some good news about your company or a personalized message to make users feel more comfortable.
Bonus Tip: When sending emails to prospects and leads, one introductory email isn’t enough to convince them to buy what you’re selling. Send out follow-up emails as well to achieve your aim. If you’re wondering how to respond to an introductory email, you can check out email responses from other big brands and take cues from them.
Your sales email is your major chance to close sales and convert leads to actual customers, so you need to make sure you avoid all the deadly mistakes listed in this article. Take your time, build your mail list, and ensure you dish out quality email content.
If you’re still struggling to build your email list, you’ll most likely come across people selling email addresses. Don’t fall for this scam, as it can tamper with your brand’s credibility. Instead, focus on building your organic list yourself.
Amanda Dudley is a lecturer and educator from the United States. Amanda earned her PHD in History from Stanford in 2001, and she currently lectures on the subject. In addition to lecturing, Amanda develops educational techniques for students with learning difficulties and contributes her academic expertise at EssayUSA.