animated explainer video

There are many enterprise software and SaaS based companies in the digital world that welcome animation explainers as part of their branding strategy because they know that videos can help them capture leads more effectively. Animated explainers are an interesting, fun and engaging way to present your product or service in a clouded digital world. Not only are these videos fun and engaging but they are also unique and creative, which can help businesses to stand out from their competitors.

Are you also a SaaS-based company seeking to build your presence?

Here are seven ways software brands are using videos to capture more leads.

1. Use video as a way to introduce new customers to your brand and product.

In order to introduce your brand and product to new customers, consider using an animated explainer video. This type of video can help to quickly and effectively communicate what your brand is all about as well as what your product does. By doing so, you will be able to grab the attention of potential leads who may not have heard of your company or product before.

2. Use video on your website’s homepage.

Placing an animated explainer video on your website’s homepage is a great way to engage visitors and capture their attention. Not only will this help to improve your website’s conversion rate but it will also ensure that potential leads are introduced to your brand in a memorable way.

3. Use video as a way to explain your product or service.

Animated explainers can be a great way to explain your product or service in detail. By doing so, you will be able to capture the attention of potential leads and ensure that they have a clear understanding of what your product does and how it can benefit them.

4. Host webinars that include a video introduction.

Webinars are a great way to engage potential leads and introduce them to your brand and product. Why not take things one step further by including a video introduction? This will help to grab the attention of attendees right from the start and ensure that they are interested in learning more about what you have to offer.

5. Use video to showcase customer testimonials.

Customer testimonials are a powerful way to capture the attention of potential leads and show them that your product or service is effective. However, rather than simply writing out these testimonials, consider using video instead. This will help to add an element of trustworthiness and credibility to your brand.

6. Incorporate video into your email marketing campaigns.

Email marketing is a great way to reach potential leads and promote your product or service. However, many people tend to delete emails that they deem as being “boring” or “uninteresting”. To make sure that your emails are opened and read, try incorporating videos into your email marketing campaigns. This will help to capture the attention of potential leads and ensure that they are more likely to take notice of what you have to offer.

7. Use video as a way to answer common questions about your product or service.

Potential leads often have many questions about a product or service before they decide to purchase it. Answering these questions can be difficult, but with the help of a video, it can be much easier Prolific Animation Studio. By creating a video that answers common questions about your product or service, you will be able to provide potential leads with the information they need and capture their attention in the process.

So there you go, seven ways how software brands are using videos to capture more leads. By incorporating videos into your marketing strategy, you too can see a dramatic increase in lead conversions within no time.

If you are looking for a way to stand out from your competitors and increase your lead generation efforts, consider using an animated explainer video.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.