A website that you visit may look very enticing, with its attractive themes, informative content, high definition images, and seamless navigation. Still, many things are going behind the curtains, and these activities are gathered, tracked, and analyzed with the help of Google Analytics.
We can say that Google Analytics is the examination of all the activities (the interaction of the audience with the website) happening behind the scene of any type of website. We are currently living in a technology-driven era, where modern-day customers have become web interactive, and thus keeping tabs on the interaction of your audience with your website has become crucial, and Google Analytics is slowly becoming a synonym for keeping track on such activities and gathering informative and useful insights.
The ability of Google Analytics and its simplicity makes it one of the best online platforms for tracking your website’s performance. Without Google Analytics, you will always be shooting in the dark, and you will never get tangible results from your efforts as well.
This is why, in this blog post, we will be shedding some light on Google Analytics and understand its importance in your business.
Why is Google Analytics crucial for your business?
Many people consider web analytics as a small slice of their overall digital marketing pie, but the results of Google Analytics are surely huge.
The website used by any company acts at a center point for all the digital traffic coming in. If you are using any type of digital ads, such as a Facebook ad campaign, the people who will be interacting with your advertisement will surely visit your website during their user journey.
Since your website acts as a center point for your digital presence, keeping track of the interaction of the audience with your website will give you a complete overview of all your marketing campaigns that you are using to promote your brand, service, or product. And what can be better than Google Analytics to get an overview of the activities on your website?
From keeping track of the bounce rate to knowing the traffic’s geographical location, there are many different types of metrics you can get from Google Analytics. All these statistics will help you in understanding what’s working and what’s not. This is the main reason why more than 48 million websites use Google Analytics.
Top reasons to incorporate Google Analytics in your digital marketing strategy
Insight of all the channels
Google Analytics collects data from all the different types of channels that are directing traffic to your website like:-
· Social Media
· Direct Traffic
· Paid Search
· Organic Search, and much more
Since you will be able to keep tabs on all the channels, you will know what’s working for your website and what’s not. Along with this, having all the data from different channels will allow you to compare the different channels more effectively. You can use this data to focus on social media sites or reduce your expenses on paid ads. You can take help from a Google Analytics expert to know more.
Keeping tabs on conversion
If you know how many visitors are coming to your website and where they are coming from, this will only be the first step of understanding your website’s performance as the next step is to know how many of them are converting.
With the help of Google Analytics, you can easily set goals to track when a person visiting your website completes a certain type of action that will influence the conversion rate. Knowing the conversion rate through Google Analytics will help you to know how many people visiting your website are interested in opting for your product or service. You can also opt for Google Analytics services from a third party to get better insights regarding the conversion.
Tracking engagement
There are many features in Google Analytics that will help you know how visitors are interacting with your website, and such information can prove to be crucial for your online presence. The metrics shown by Google Analytics keep track of different activities of the customer journey, and thus, it can show you how different customers interact with your website.
Bounce rate, Page/Session, and Average Session duration are some of the most common metrics shown by Google Analytics. A proficient Google Analytics expert will help you gather in-depth information and traits from these metrics.
Overview of the device being used
With the influx of mobile-first indexes, knowing which device is being used to access your website has become much more essential, but thankfully, Google Analytics provides you information regarding this as well. By taking help from the ‘device being used’ metrics from Google Analytics, you can analyze how well your mobile optimization is working.
If you are receiving the same amount of traffic from both desktop and mobile, but the conversion in the case of traffic coming from mobile is less, then there are high chances that there is something wrong with the mobile optimization of your website. Such type of useful information is provided by Google Analytics.
Google Analytics helps you to understand the most essential part of running a website, and that is ‘how users are interacting with your website?’ The easy-to-understand reports and metrics provided by Google Analytics can help you know what is working in favor of your website and what needs to be stopped or modified. But if you want to make the most of Google Analytics, then you should opt for Google Analytics services from a third party without any second thoughts.
