GoJek was started in the year 2010 with a mere 20 bike riders. Today this industry mammoth has valued at over USD 2.5 billion. These numbers can prove to be very inspiring for anyone who wants to start their own business. Was it such a simple rise? Or did it take a lot more than perseverance to continue being successful? Today many entrepreneurs are planning to start their own on demand app for all services with the help of a GoJek clone but their success hinges on the following information.
So, what really could be the reason for the success of such a Gojek Clone app?
When this app was started, people weren’t too big on mobile apps. This means that not a lot of people trusted, liked or were comfortable with the notion of using their smartphones for any kind of service. In fact, not a lot of people in those times even owned a smartphone.
Starting an app-based business was probably not unheard of at that time because apps like Uber and Facebook and Movie booking apps had already entered the app sphere, but what could have prompted GoJek owners to start their own ride-hailing app with 2 bikes?
Understanding Local Requirement
The biggest key to the success or any company is to understand exactly what their target audience (in this case local audience) needs. If one can understand the exact dynamic of the requirements of a particular place and the people’s requirements, then it’ll be a lot easier for you to offer the people what they want thereby increasing your demand.
Gojek based its entire business on the backbone of a motorbike. A motorbike is called an Ojek in Indonesia and therefore they named their app Gojek. With very few cars on this side of the world, the best way to start a ride based business through an app would be to rely on motorbikes.
Twofold Advantage
The Bikers
Individual bike owners could get a lot more business now by making their services available via this app rather than waiting at bus stations and asking people if they wanted a ride.
The Riders
The process of getting a ride at any time was a lot easier through the app. People could just pull out their phones and make a quick booking.
The Reliability Factor
When people register themselves as GoJek drivers there is certain documentation and verification that the GoJek company itself carries out. This works as a reassurance for the riders because they know whoever they are going pillion with is a reliable person. Likewise, even the drivers feel a lot safer with bookings coming through the app because these riders have a proper booking channel in the app and in case of any mishap, they can be traced.
Spreading its Wings
It started with 20 motorbikes just offering rides, but soon the app developed into offering other services as well. It was obvious that there was a dire need to fulfill the void that the delivery business had. This is why the app’s next step was to spread its wings and venture into the delivery segment. Now with this app one could get anything delivered. These delivery services included food delivery, flower delivery, parcel delivery etc.
But GoJek did not stop there. It went on to expand into the domains of various services. This means that now, the app could be used to hire anything from an electrician to a babysitter. Their service catalog offers over 50 services for its customers to pick and choose from. From a simple ride-hailing app today, it has turned into an on demand app for all services that any customer can require.
Can you too be Successful?
If you too are planning to enter the segment of an on demand app for all services with the help of a GoJek clone. Then you must make sure that you have a seamless app that caters to all the needs of the people. Identify and understand the local requirements and only then pledge forth.
Buy an app from a reliable company that can white label the app for you and incorporate the right features that will give it an edge over your competitors. The most important thing about picking up an app and starting a business with it is to first understand whether you yourself like the app or not. Remember to take a trial of the app before you spend the big bucks on it. If you don’t like it, why will your customers?
