Email marketing is a great way to connect with your clients, increase brand awareness, boost sales, and nurture leads. Whatever your industry, email marketing helps you send your message to the right audience.
And email marketing software is essential for your business. The right email marketing software gives you access to all the critical features you need for a successful email campaign.
If you are searching for the best email marketing tools to grow your business, then you’re in the right place.
Here are the top 9 email marketing software and tools to help you design a good email marketing campaign.
1. Bitrix24
Bitrix24 is easy to use and navigate. Bitrix24’s CRM lets you create customized invoices for customers quickly. This email marketing software provides paid plans that begin at $49 per month. Bitrix24 enables you to segment target contacts, create sales reports, store customer information, and handle customer communications. It is perfect for startups, big businesses, and small businesses.
2. Campaigner
Campaigner is built to help mid-sized and small businesses scale faster and increase sales. You can integrate this email marketing software with many third-party apps like PieSync, Shopify, Magento, and Google Analytics. This powerful email marketing solution has paid plans starting at $59 a month. The easy-to-use interface makes it very easy for you to see feedback from subscribers, change your email campaigns, and design emails. Campaigner’s mobile app works well with Android, Windows, and iPhone platforms. In addition, Campaigner has a vast selection of customizable templates to choose from.
3. Moosend
Wondering why you should choose Moosend? Well, for starters, it provides a variety of email templates that you can personalize or use as is. The easy-to-use drag-and-drop template builder lets you create a template from the beginning or modify pre-made ones. Marketers can add sign-up forms to their landing pages to get more email subscribers. Moosend is perfect for agencies, bloggers, publishers, and SaaS companies.
Additionally, Moosend allows you to store information about your clients. This information is essential to implementing trigger emails, customizing content, and segmentation as a part of the white glove approach.
4. Constant Contact
Constant Contact has a library of templates designed for mobile and desktop. They can be personalized using fonts, logos, images, and colors. There are two paid plans: The Email Plus plan and the Email plan.
The Email Plus plan begins at $45 a month, and the Email plan starts at about $20 a month. However, Constant Contact does not have a free plan. Constant Contact’s email marketing application enables you to import client information from Microsoft Outlook, Gmail, or spreadsheets. You can also customize email sign-up forms and embed them on Facebook or web pages to grow your email subscriber list.
5. ActiveCampaign
Enterprises, small businesses, influencers, bloggers, and agencies can benefit from ActiveCampaign. It features an easy-to-use drag-and-drop builder to create and edit emails with ease. This email marketing software also runs a spam check on all your email campaigns. This email marketing tool provides you with four plans.
- Enterprise (from $258 a month)
- Professional (from $149 a month)
- Plus (from $49 a month)
- Lite (from $9 a month)
However, ActiveCampaign does not have a free plan. Instead, the tool offers free customer service, including phone support and live chat.
6. Aweber
AWeber provides you with the features that help you create a great customer experience. This email marketing software offers a free plan for 500 subscribers. It also has paid plans that begin at $16.15 per month. The tool includes an email editor that you can use to design professional and custom emails. Plus, you can integrate AWeber with many services and websites, such as webinar and video services, social media platforms, CRM platforms, and e-commerce solutions. The email marketing software features A/B testing that lets marketers compare two campaign versions. They can test subject lines, pictures, and fonts to see which email campaign performs better.
7. MailerLite
MailerLite is an email marketing tool that allows you to create stunning email campaigns for your webinars and blog posts. It is an ideal choice for online instructors, freelancers, and bloggers. MailerLite form builders allow you to create landing pages, pop-ups, and embedded forms. In addition, it can send automated emails to loyal clients, cart abandoners, people who buy particular products, and new subscribers. Apart from this, MailerLite can also be integrated with Couponcarrier, BookFunnel, and ConvertPlay. It offers free plans for 1,000 subscribers and paid plans beginning at $10 a month.
8. EmailOctopus
If you are on the hunt for performance and simplicity, then EmailOctopus is ideal for you. This email marketing platform offers paid plans beginning at $24 a month. In addition to this, it has a free plan for 2,500 subscribers. The tool has a collection of templates that you can use to create email campaigns quickly. Using EmailOctopus automation, you can automatically send emails to your audience. Marketers can use this automated function to inform customers about their services and products and grow their client network.
This email marketing software also helps you attract people to your website through subscription forms.
9. Omnisend
Omnisend comes with multiple features that allow you to design attractive and engaging lead generation forms. It has a free plan for up to 15,000 emails a month and paid plans that begin at $16 a month. This email marketing tool is perfect for multinational companies, developers, and solopreneurs. You can integrate Omnisend with platforms, such as Hybris, Bigcommerce, WordPress, Magento, Shopify, ServiceNow, Vpusion, WooCommerce, and Prestashop. Omnisend features a host of ready-made templates that make email creation a breeze. Its visual composer is user-friendly and lets marketers personalize almost any element in their email.
Conclusion
Email marketing is a beautiful way to stay in touch with your consumers. But it works at its best when it is customized. And it is the way to go when it comes to transforming people into paying customers.
