Do your friends refer to themselves as “Adidas people” or “Starbucks people?”
That is how effective branding campaigns benefit your business.
The goal of every business, irrespective of its size is to get people to remember their name. You want them to recognize your logo. Most importantly, you want them to purchase from you and keep coming back.
This article discusses how effective marketing increases brand memorability.
Creating Quality Content Increases Brand Credibility
Creating relevant website content helps you get noticed by your target audiences.
These could be blog articles, infographics, webinars, comprehensive guides, or podcasts. To reach local customers, you can cover local news and industry trends.
Irrespective of its type, your content should deliver value to your target users. Keep it easy-to-read, helpful, and data-backed.
Such content increases your brand credibility. It engages audiences and inspires them to come back. Seeing the value of your content, they will subscribe to your email newsletter and follow you on social networks for more valuable tips.
Moreover, they will share your content online. That helps you increase brand awareness, reach, and memorability.
Customer Service Generates Positive Word-Of-Mouth
Good customer service is essential to increasing brand awareness and reputation.
According to statistics, 89% of consumers are more likely to make another purchase after a positive customer service experience. That way, you will encourage repeat purchases and inspire brand loyalty.
Above all, satisfied customers spread positive word of mouth. Consumers who rate a company’s service as good are 38% more likely to recommend that company. That increases your brand reach, builds trust with prospects, and makes your brand more memorable.
You can improve customer service in multiple ways. For example, provide omnichannel customer support, including live chat, phone calls, email support, chatbots, Q&A pages, etc.
Consider centralizing your customer service tools and conversations in a CRM tool. That helps you deliver personalized and more relevant customer experiences.
Digital Displays Convey Brand Identity
Digital signage helps you establish and maintain a strong brand identity. Billboards, digital LED displays, and 3D fabrication put you in front of wider audiences. Apart from maximizing your reach, digital displays also boost brand awareness and help you tell your company’s story.
Consistency is the key to a successful offline advertising campaign. Make sure your company name, logo, value proposition, and colors are accurate and on-brand.
You can use digital signage in multiple ways. Apart from traditional branded content, you can also display real-time social media newsfeeds, reviews, and user-generated photos and videos.
Modern digital display technologies improve user experiences. For example, Siteline uses optically down-angled LEDs to focus light at the intended viewing audience. People outside the viewing area do not see the sign.
Print Advertising Boosts User Engagement and Conversions
Print advertising still plays a vital role in your brand awareness campaigns.
Explore your print advertising options and choose the ones that meet your goals the best.
For example, display and classified ads in local newspapers and magazines help you get noticed by local audiences. They maximize your reach and drive foot traffic to your physical stores.
Direct mail is also an effective way to boost brand memorability, engage audiences, and maximize conversions. According to statistics, 90% of direct mail gets opened. That is an effective way to increase brand awareness and promote your products and services.
Alternatively, to boost brand reach, you can also invest in:
- Promotional products
Social Networks Build Strong Customer Relationships
Social networks help you increase brand visibility, establish growing online communities, and build strong relationships with customers.
They allow you to engage audiences through real-time content and continuous interactions.
By using social media monitoring tools, you can monitor brand mentions and hashtag uses. Therefore, when someone discusses your brand or shares user-generated content, you can communicate with them in real-time. You can help them solve problems faster and maximize their satisfaction.
You can also use these channels to host giveaways and contests. For example, a customer can participate if they reshare your post, mention your brand, and create unique photos of your products. By creating social media contests, you will increase put your brand on a wider audience’s radars, boost brand awareness, and increase customer loyalty.
Marketing is a crucial element of any brand awareness campaign. Combine online and offline marketing tactics to increase your reach and get noticed by the right audience groups.
Sure, monitor the effectiveness of these marketing tactics and adapt them on the go.
Which marketing tactics do you use to boost brand memorability?
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.