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E-Commerce: Top Tips For 2022

E-Commerce: Top Tips For 2022

If you run an e-store and business is good, you are to be congratulated, yet if sales aren’t what they used to be, the New Year is the perfect time to make some positive changes. You need to carry out an extensive business review to determine the causes for a drop in orders and it may be due to a fall in the market and nothing to do with your prices or products.

Customer feedback

How can you improve customer service if you are unaware there are issues? Email your customers and ask them to rate your service in a provided data window, which will give you an accurate picture of how your customers feel about their business relationship with you.

Essential IT services

Take advantage of the managed IT services from a leading Charlotte provider and they will ensure that your site is always protected and will never go offline. Don’t make the mistake of thinking you can sort out your own cyber-protection, rather talk to a local managed IT services company that has all the solutions for an ecommerce business.

Independent review organizations

While it is a good idea to post customer testimonials on your website, the consumer knows that you publish the comments, whereas an independent customer review is far more accurate and trustworthy. Get a 5-star rating and see your orders spike; new customers are always wary of being ripped off and independent reviews give them peace of mind.

SEO

Search engine optimization is a must have and the services should be ongoing with a view to making the first page of Google search results. There are several key strategies to optimize your store for search engines; keyword insertion and link-building are just a couple of examples and with a specialist team in your corner, you are good to go. If you are thinking of setting up a business overseas, click here.

Don’t overlook social media

Facebook is a lot more than a platform for friends to chat and post images and with some professional help, you can generate a large social media following and that will surely lead to record sales! Social media marketing is hot right now, as many small businesses realize the marketing potential and you should explore this potential.

Store review

Why not carry out a thorough review of your shopping cart website? Do the pages load fast? Is the site easy to navigate? Does the design need to be upgraded? How many payment gateways are you using? The answers to these sorts of questions will help you decide what, if any, changes should be made. Collect customer comments to find ways to improve the UX and do this every few months, as we can become complacent after a while. There’s no such thing as a perfect e-commerce platform, all are works in progress and we should never lose sight of that.

You should familiarize yourself with the current online commerce regulations, which enables you to stay on the right side of the law.

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