ok so you have a online store and you want more people to come and buy from you but how do you do that without paying for ads well the answer is seo which means search engine optimization its a way to make sure your store shows up on google when people search for things they want to buy if you do seo right more people will come to your store and you will get more sales and the best part is you dont have to pay google for that
why seo is important for online stores
ok so lets say you sell shoes and someone in egypt or saudi arabia goes to google and types buy black shoes if your store is on the first page they might click it and buy from you but if your store is on page 10 they will never see it this is why seo is important the better your seo the higher you rank on google and the more customers you get
how to do seo for your product pages
1. use the right keywords
ok so keywords are the words people type in google when they search for something so if you sell phones you want to use words like buy iphone online or best phone in egypt in your product page but you have to be smart you cant just use any words you need to find the best ones a digital marketing agency or best seo company can help you find the best keywords for your store
2. write good product descriptions
you need to write a clear and interesting description for each product dont just say red shoes say something like these red shoes are stylish comfortable and perfect for any occasion they are made from high quality materials and will last a long time if you write a good description people will trust your store and buy more
3. use high quality images
when people buy online they cant touch or try the product so they need to see good pictures use clear high quality images from different angles also you can add a video showing the product in action
4. optimize the page title and meta description
the page title is what shows up on google so make sure it has your keyword and looks good for example instead of saying shoes say buy stylish black shoes online in egypt free delivery the meta description is the short text under the title on google make it interesting so people want to click
5. use alt text for images
google cant see images but it can read text so you need to add alt text to each image for example if you have a picture of a red dress write alt text red dress for women in saudi arabia this helps google understand your images and rank your page higher
6. make your website fast
if your website is slow people will leave and google will rank you lower use a fast hosting service compress images and remove anything that makes your site slow a digital marketing agency can help you fix this if you dont know how
7. mobile friendly website
many people in egypt and saudi arabia shop from their phones so your website must look good and work fast on mobile if your website is hard to use on a phone people will leave and buy from another store
8. get backlinks
backlinks are links from other websites to your store google sees this as a sign that your store is good so it ranks you higher you can get backlinks by writing blog posts getting listed in online directories and working with influencers a best seo company can help you with this
9. add customer reviews
people trust other people if your product has many good reviews more people will buy also google ranks pages with reviews higher so always ask customers to leave a review after they buy
10. use structured data
structured data helps google understand your product page better it can show things like price ratings and stock status in google search results this makes people more likely to click and buy
11. create seo friendly urls
your product page urls should be simple and include keywords instead of www.mystore.com/product123 make it www.mystore.com/buy-black-shoes-egypt this makes it easier for google and customers to understand
12. update old pages
if you have old product pages that are not selling well update them add new keywords better descriptions and fresh images google likes updated content and ranks it higher
13. internal linking
this means linking one page of your website to another if you sell dresses and also sell shoes add a link to your shoe page on your dress page this helps people find more products and stay on your website longer
14. write blog posts
if you want more traffic write blogs about your products for example if you sell perfumes write a blog about best perfumes for summer in egypt include links to your product pages this brings more visitors and helps your seo
15. social media sharing
share your product pages on facebook instagram twitter and pinterest more people will see them and visit your store also google sees social media traffic as a good sign and ranks your store higher
16. use seo tools
there are many tools to check your seo like google search console semrush and ahrefs they tell you what keywords you rank for how many people visit your site and what needs to be fixed a best seo company can use these tools to make your store even better
17. fix broken links
if someone clicks a link on your website and it doesnt work they will leave and google will rank you lower always check and fix broken links
18. improve user experience
make sure your website is easy to use products should be easy to find checkout should be simple if people have a good experience they will buy more and come back
19. offer free shipping and discounts
if two stores sell the same product but one has free shipping most people will choose the free shipping store also discounts make people buy more
keep learning and improving
seo is always changing what works today might not work next year so always learn new things test different strategies and improve your store a digital marketing agency can help you stay up to date
Final thoughts
if you want more sales from your online store in egypt and saudi arabia you must do seo the right way use the right keywords write good descriptions add reviews make your website fast and mobile friendly and get backlinks if you do these things your store will rank higher on google and you will get more customers if you need help a best seo company or digital marketing agency can make sure everything is done correctly so you can grow your business without wasting money