As Digital Signage becomes one of the most popular advertising forms in recent years, businesses of all sizes must adjust their digital advertising strategies to take full advantage of this medium, which is expected to surpass traditional offline strategies.
You have probably seen and experienced many advertisements of this type, whether it was a digital menu board that wowed your taste buds or an online campaign to convince you to buy new trainers that have been on your to-do list for months.
It’s okay knowing that your company needs to incorporate digital signage into their marketing program, but if you don’t fully understand what it means, you’ll never be able to perfect the art of digital signage.
Let’s look at what digital signage is.
Essentially, digital signage means a variety of forms of electronic advertising, from the famous Times Square billboards to your local shopping mall. The digital signage platform you pick will depend on the budget you have, as well as the objective you wish to achieve through your marketing efforts.
What do you hope to gain from digital signage? Will it increase your sales? Will it educate your customers on the features of products? Or will it entertain your audience? These are important questions for your marketing staff and yourself to answer before you invest investment in digital signage.
How can digital signage benefit your business?
When introducing digital signage to a business, the main aim is to generate interest and boost sales and increase revenue. However, there are many other reasons as to why a company decides to focus their marketing efforts only around digital signage, which we’ll discuss later.
It is the best way to raise awareness about your business or brand by displaying a photo slide show of new products.
A great way to attain this level of interest is by showing something they are familiar with and relate to (this cannot be accomplished without conducting in-depth market research and having a thorough understanding of who you are targeting and what they enjoy). A classic example of this is comedy.
Digital signage should also convince potential customers to become customers for life.
Finally, the customer must fulfill his or her goal by taking action.
By using design and presentation, digital signage can also assist businesses in reaching out to current and prospective customers.
This can be achieved by creating a relationship with your customers through digital signage. They should feel important to the business and valued as a client. These are the three design criteria that play a huge role in customer interaction:-Answering those burning questions – What’s the point in investing your hard earned money into digital signage if no one is going to pay attention to it? Right, there isn’t one. But answering some common questions or notifying customers about your hottest deals is sure to grab their attention.
An appealing design – No one likes being inundated with a huge slab of text and hundreds of images. Include a variety of useful and interesting content that promotes your brand, products, and services. And remember, less is more.
Call to action – Your customers are likely to take advantage of all your hard work the minute they step outside the chain store or turn their eyes away from your digital signage. If you don’t provide a call to action then they might as well walk out so put a call to action on your digital signage.
Despite the fact that digital signage may seem to be more costly than you may think, there are a number of benefits to digital signage. To maximize results, it is important to do the necessary research to make sure that your digital signage is displayed in the right place.
