BigCommerce is one of the world’s most popular ecommerce platforms known for its easy-to-use interface and omnichannel inventory management. It is suitable for all sizes of businesses to build a thriving ecommerce brand. However, to get the most out of your BigCommerce store, you need to implement a customer-led BigCommerce engagement strategy.
What is a customer engagement strategy?
Building a consumer’s relationship with a business is known as customer engagement. There are different ways of customer engagement are available across multiple channels starting from email campaigns and SMS texting to social media and loyalty programs.
An effective customer engagement strategy encompasses an entire customer journey starting awareness to referrals. Driving shoppers to your ecommerce store is the first step in successful customer engagement. Appropriate strategy metrics help you calculate customer engagement, to understand what’s working and what’s not.
Following are some of the best practices for BigCommerce development company to plan their strategies to consistently engage customers:
User Experience
User experience contributes to the decision-making process, the primary user-experience touch points include UI design, colours, imagery, and product descriptions. A slow page load, cluttered page elements, improper links, crashes, 404 error pages, etc., reduce the chances of furthering relationships. Therefore, it is very important to build a seamless user experience compatible with all devices and should be easy to use across all browsers. Glitches, errors, and other issues will certainly repel users from continuing on your ecommerce store.
Personalize Customer Interaction
It is very important to personalize the user experience and treat each customer as a unique individual. Personalization increases the user’s affection towards the brand. For example, addressing customers by name in emails or text, abandoned cart communications that contain images of the products they left in their carts; offers or coupons customized based on past buying experience; or other segments, such as age, gender, or region gives a personalized touch to user-experience. BigCommerce web designerscan help businesses customize the user experience and make it align with their profile to suit their interests. Giving personalized product suggestions and notifying the latest offers will help the buyers to make quick purchases.
Omnichannel
Omnichannel means establishing the brand’s presence on every channel and engaging customers in every possible way. From factory outlets to kiosks in a mall, brands need to be available everywhere for their customer base. For the ecommerce business, mobile optimization is equally important to give your customers an integrated, personalized experience. These all channels including physical as well as virtual allow buyers to reach out to the channel where they feel most comfortable
Retargeting Customers
It’s crucial in every business to proactively reach out and reconnect with those customers to build rapport. Sending emails, newsletters, SMSs, festive greetings or any other action to maintain and grow your relationship will need to be taken. No matter how long you’ve known your client, you still need to reapproach buyers about your brand’s existence once in a while. An experienced BigCommerce development company always focus on these engagement strategies to ensure that your brand remains active and fresh in your buyer’s memory. Also, it helps in engaging new clients as well.
Creative Content
Sharing your brand information with your potential buyers helps establish trust and engage them with authoritative information. High-quality content that informs and educates your customers can build a loyal customer base for your brand.
User-generated Content
User-generated content such as reviews, ratings, social media posts, product unboxing, testimonials, feedback emails, etc., builds trust in your brand. It works as social proof and reassures customers that it’s perfectly safe and normal to buy from you.
Social Media Presence
In this digital era, it is very important to have a strong social media presence. Any brand needs to have a presence on the channels that are appropriate for your targeted customers. Sharing your brand updates, new feature launches, offers, and giveaways will help your brand drive an organic audience. Collaborating with content creators like bloggers, and video creators can also boost the engagement
SEO Optimization
In order to engage your virtual buyers, it is very important to optimize your website as per search engine guidelines. Search engine optimization (SEO) encompasses many things including keyword analysis, meta title and description, SEO content, backlinking, and more. Optimizing the website speed, performance, on-page content, and off-page SEO practices provides huge long-term benefits. The more traffic you have, the more customers will organically find their way to your site.
Abandoned Cart Recovery
There are different ways available to reconnect with the shoppers who added products to their cart but never completed the purchase. You can reach out to those customers through SMS, emails, push notifications, or a combination of the three as per the occasion and requirement.
Load Time
A slow-loading website can reduce your SEO ranking and affect user experience as well. Hire expert BigCommerce developersto optimize your website and improve the checkout speed to increase your customer retention rate.
Payment Methods
Payment gateways play a crucial role on the BigCommerce website. If a buyer can not find their preferred payment mode on your website they will not make the purchase. Therefore, to increase your sales conversion rate it is important to provide multiple payment options and secure payment gateways to increase your revenue ratio. Hire expert BigCommerce developerswho can assist you in integrating the best payment gateways for your website.
Live chat/Chabots
Live chat provides real-time customer satisfaction by providing instant responses to their queries. Chatbots can offer round-the-clock support to your customers and increase the chances of you converting them into buyers
Customer engagement is paramount in ecommerce. A well-established BigCommerce development company offering BigCommerce development services can make it easier for online businesses to connect with their target audience and create a consistent customer experience across all touchpoints. Showcase the company’s unique selling proposition and create a compelling engagement strategy that resonates with the target market. Ensure that the BigCommerce development company works on branding which will reflect in every touchpoint, from the first interaction with your website to post-purchase follow-up.
