Every E-commerce store nowadays is looking to integrate a custom shopping cart which is attractive and can add more shoppers which earlier used to abandon shopping carts without making a purchase.
It becomes very crucial to understand what are the key aspects and various considerations which can help the E-commerce website. There can be a variety of reasons which are needed to eradicate the problems attached with the abandonment of carts.
It has nothing to do with the trustworthiness of the brand nor it is concerned with the preferences of the customers.
When the customers add on their products in the cart and end up not purchasing it then there’s something wrong with the cart and not with the products.
Even if the store owners are looking forward to integrate some changes which increases the sales and reduces the abandonment rate then they must know the following things :
- What options are available to develop a shopping cart which appears attractive
- Why most of the companies are now concerned about their shopping cart
Further in this article we will discuss the in-depth details about the types and tips of having shopping carts for the online store.
Let’s dig this topic a bit deeper
Types of Shopping carts
To understand the problems and issues associated with shopping carts the business owners as well as the developers need to first understand the category of the shopping cart.
If the business owners are at the initial phase of developing an app then they must focus on the shopping cart in its earlier developmental phase to eradicate all the problems attached after the completion of the website.
If the online store is already developed then you must know two types of the cart as it appears as the starting point for optimizing the shopping cart.
- Hosting Shopping Carts
There are shopping cart apps and even the basic designs of the shopping carts are available online.
If the owners are from Non-technical background and if the business owner is the only individual managing all the things then there are chances that the owner will choose the basic shopping cart.
In this platform, the 3rd party provider provides the shopping cart services on the same platform. The hired technical team becomes much more responsive towards three fundamental aspects:
- Maintenance of the shopping cart
- Server backups
- Technical and security upgrades
As these shopping carts are available for free that’s the only selling point which helps them to function properly.
Moreover, when the customers are needed to check out and initiate their payments then they are taken into the complete new domain where they need to enter their details and make the purchase of their products.
- Licensed/ Custom Shopping Carts
Licensed and custom shopping carts are provided to get the complete liberty and even flexibility in developing your own shopping cart.
You can even take into consideration the specific requirements of the shopping cart to customize your needs and even entertain the customers.
And if the business owners are the only ones to take the decisions then they must focus on adding new features, remove the old features and even the 3rd party integrations and even more.
The options discussed above get little more expensive than the options available in the hosting shopping cart and the reasons for its cost can be traced down to the functionalities and liberty.
With the customized or licensed shopping cart, the developers can make specific changes and modifications to make a match to the business requirements and even the background of the website or the app.
The topmost priority is given to its sales regardless of the niche, size and age of the site.
This cannot take place unless and until the optimization of the shopping cart takes place. Thus, according to the budget and choice of the business owner they must choose the custom shopping cart.
Now you know the options for making a choice between the shopping cart and the ways to develop it.
Key Considerations to develop a Custom Shopping Cart
Every customer coming and surfing through the online store deserves a shopping experience which appears unique and appealing.
The custom shopping cart even convinces the business owners and they idly think of integrating it in their stores now just think of the customers and what they will feel when they get through the checkout process related to the shopping cart.
Such things cannot be provided in the generic carts and it often convinces for the significant changes taking place and where better experience can be provided to the customers with custom shopping cart
What exactly is it ??
The single page shopping cart can be more appealing and it might be unique for some of the customers when they add their products which they wish to buy in their carts.
These single pages can process the payments at a faster rate and without any hassle and this further enhances the customer experience.
When we talk about the checkout process and competing the purchase of the products on E-commerce sites there are various ways which can help in improving the customer experience.
- Extensive checkout picture
One of the shortcomings of the generix shopping carts are the hidden charges that pop up and all the inadequate checkout details.
When the custom shopping cart gets developed the bugs can get fixed at a faster rate.
When the shopping cart gets perfectly designed then the customers need to complete the picture.
When the customers are shown with all the details they want to see and which helps in convincing them to purchase the products must be put to use.
The minds of the customers are always thinking of something or the other which is unique and which matches their needs.
Many times the individuals often visit the store and search for the products and even they are not sure whether they will purchase the product or not.
The website or the app must include the features at the checkout page which includes options such as:
- Continue shopping
- Add new products
- Remove the existing product
- Change the quantity of the product
- Other features which will add more value to the store
When the shopping cart does not get much flexible then they need to begin their shopping process again with its initial phase.
The customers feel frustrated when they need to start the whole process again and such features can entertain the customers or they will simply ignore the shopping cart.
To retain the customers and to entertain them the shopping cart needs to be flexible.
- Wish list
The end of the cart includes the options for wish list. This is the feature which provides the customer with a chance to get abc and make the purchase while adding the products in the cart.
The list is the complete cart of the items that the customers needs to buy and can initiate the purchase at any point of time.
There are chances when the customers are waiting for the prices to drop the items and wait for the correct time to make the purchase.
The shopping cart must include the features in the checkout page as the behavioral patterns of the customers are not predictable and they can change their choices anytime they wish to.
With such an option there arises no need to delete the items which were earlier added in the checkout options.
With the help of data and analytics, one can market the needs by sending the personalized deals and even emails in the preferred items.
Notify me is another option which is of high importance when it comes to individuals having busy schedules and they cannot spare any time searching for the products of their choice and even making a purchase.
The Concluding Lines
All the features are likely to entertain the customers if the requirements of the app owners match the needs of the customers.
Custom shopping carts will indeed add great value to the store as well as the customers as customization in anything always engages the customer and they feel much more connected to the stores.
The ultimate goal of the business owner is to drag the customer to complete the transaction of the product. The technical issues and old fashioned designs often reduces the sales of the business.
With a custom shopping cart and its uniqueness all such menaces can get curbed at an ease.
James Vargas is an experienced business expert, startup business consultant, assistance in trademark registration, Shopping Cart Development and marketing head at Get Everything Delivered. With the 1.5-decade corporate experience, he is now sharing his guidance to start-ups to grow with corporate team building activities and project delivery solutions.