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4 Top Content Marketing Mistakes Beginners Make in 2021

4 Top Content Marketing Mistakes Beginners Make in 2021

Content is king in the kingdom of digital marketing and has a great potential for making money.

It has especially drawn the attention of many job seekers in the age of the corona pandemic. The reason is that many jobs that need physical presence face significant financial loss. But content marketing and other IT-based jobs could survive.

That’s why many people, especially Gen Z, have shifted toward content generation on websites and social media channels.

The truth is reaching a good salary as a beginner might be difficult in this competition. That’s why many beginners try to buy existing accounts on social media platforms like Instagram and high-DA blogs to gain lots of readers and followers. For example, many Instagrammers use an Instagram accounts marketplace like Social to acquire accounts with a huge following. This way, they have the chance to make money soon.

But if you don’t want to spend money on this, you have to be more professional and avoid some mistakes. Here are some examples:

Choosing general topics

One of the biggest mistakes many bloggers make is writing about the easiest topic they find on the internet.

Although you will increase the speed of content generation in this method, it won’t bring you much traffic. Remember that the competition in content marketing is so fierce that you can’t expect to rank for general topics.

As a beginner, you need to choose long-tail keywords because they are not covered by many high-DA sites, and therefore, you can rank for them.

Of course, this will take a bit longer as you need to conduct keyword research to find topics with low difficulty and a high search volume.

More importantly, your topics should be under specific parent topics so that you can relate them together and create a silo. This way, you can appear like a niche thought leader in that subject and make readers remember your blog.

Ignoring user experience

Even if you find a good topic and write the best content for that, it is not enough to attract your target audience. 

A great user experience is an integral part of every website and your blog posts are no exception.

Here are some examples of what you need to consider if you want to improve your blog user experience.

  • Page speed
  • Mobile-friendliness
  • Multimedia content
  • HTTPS-security
  • Readability

Remember that even if your page ranks number one because of good keyword optimization, if users’ reaction is not good, you’ll lose your rank.

Google considers the time users spend on a page or the number of clicks on your page. So if you don’t think of a good user experience, you can’t expect good traffic to your blog posts.

Finally, try to use a good storytelling approach when generating your blog posts. This way, you can improve your site’s user experience.

Not updating your published content

Remember that Google puts great value on being up-to-date. So you need to write about trendy topics and cover the most updated data. 

The question is that if you need to write new content about the same topic every often: No.

You just need to tweak your previously published and well-performed content in order to add some new changes. It’s recommended to analyze your well-performed content every year and optimize them in terms of information and keywords. Adding some phrases like “updated 2021” can be of great use because many users will be encouraged to click when seeing it in SERP.

Also, you’d better delete those posts that have not gained any traffic. The reason is that if you have lots of blog posts without any traffic, your Domain Authority (DA) will decrease gradually.

Having poor promotion

Writing and publishing good content can’t be enough in the eyes of search engines. They consider authority links a significant factor in ranking web pages.

If you’re only focusing on writing text and creating videos, you’re making a great mistake. You have to promote your content to get as much exposure as possible.

Remember that you’re not a famous blogger or an influencer, so people don’t know you and won’t check your blog or social media account.

You have to put your content in their eyes and make them remember you.

Cross-promotion on different social media platforms is a great way to drive traffic to your site. You can also ask influencers to promote your content, and in return, you can do something for them or even pay them.

But the most important strategy for promoting your content and getting the most visibility is link building. You need authority backlinks from relevant blogs to rank for certain keywords.

You can establish link exchange partnerships with other niche bloggers and promote each other’s posts on your guest posts.

Conclusion

Content marketing is not solely about writing SEO-rich content or creating high-quality videos. You have to pay attention to some details that many others don’t. Choosing the best topics, improving user experience, being up-to-date, collaborating with other sites and channels for promotion are among the most important factors you might ignore. Finally, you have to be patient if you want to reach significant success in this area.

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