Be it an electronic store or the departmental store, you will find several new items on the display on the counters. These items are either new additions to the store collections or promotional samples of the products. Custom-made display stands are one of the best ways for advertising and promotion, which is why the need for counter display stand is increasing with each day.
Despite having several benefits, these counter displays have certain flaws. If they are not chosen or manufactured correctly, the stands will fail to draw potential attention and hence, your business would not gain any revenue. For this reason, you need to know the proper ways of selecting the display stands and make proper strategies to place them for better appeal and effective promotion.
Choose The Proper Size And Shape Of The Counter Displays
The first thing you need to act on is the size and shape of the counter display stand that you want to have in your shop. Since counters are small spaces, the size shouldn’t be too big and you need to use small display stands to keep your counters clutter-free. The size should be amicable and must keep the counters spaciousness.
Also, you need to think about the racks carefully and you must choose the best design for your counter display stands that can showcase your products effectively. As for the shape, you can either go with the normal ladder stands or make a customized display as per your business requirements.
Graphic Designing And Labeling Should Be Proper
Since the counter display stand will be used to promote a particular product or service, you will need graphic prints on the walls of the stand. Make sure that the graphics are clear, appealing, and eye-catching. Dull, blurred, and small infographics will cause the customers to lose interest in the product. Also, you should choose the proper label stickers such that the product images or names are visible clearly. You can discuss your requirements with a designer to make such customized display stands.
Make Estimates About The Total Expenses
Since you will need multiple displays stands to promote the products, you need to estimate the cost beforehand. The costs of manufacturing the counter display stand vary from one design to the other. For example, a two-shelf stand will cost you less as compared to a four-shelf one. Similarly, you can save your cost by choosing cardboard display stands, because metals are heavier, and they will cost you more. So, to stay on the safe side, you should ask for a quote from the stand manufacturer such that you can have an estimate about the expenses.
Choose The Type Of The Stand Properly
Several types of counter display stand designs are there in the market. For example, you can have the stepped style stand where the shelves will behave like steps, and hence, you will be able to display more products at a time. You can even have rotating display stands which are quite famous for displaying small products like makeup, showpieces, and others. You can also choose from the standalone display stands to advertise your products.
Make Sure To Check The Modularity And Portability Feature
Lastly, while choosing the counter display stand, you need to ask about the modularity and portability feature. Modular stands are more durable and will last for longer times. As for the portable stands, they can be moved from one place to the other, which will help you in reusing one stand at different places in your shop.
Conclusion
The counter display stands have become quite popular in recent times. In most supermarkets, new products are put on counter displays where the customers will have direct access to the samples. Therefore, you need to have eye-catching stands that will help you not only display your products but also gain your customer’s attention.
