Marketers are under more pressure than ever to get their online content noticed.
Statistics show that 91% of B2B marketers and 86% of B2C marketers say content is a key part of their marketing strategy. But, maintaining an endless stream of engaging content can be extremely time-consuming, and it’s hard to keep coming up with great ideas.
Blog posts, in particular, can be tricky to produce on mass. Because blogs are a primary part of content strategies, though, it’s important to keep it fresh and up-to-date.
Rather than letting the quality of your content suffer, another option is to start recycling it so it can be used in another way. Here’s how…
The benefits of repurposing content
By taking existing content and repurposing it, you can breathe new life into something without spending too much additional time in the creation process. This has many benefits, including:
- It can save you a lot of time and resources
- You can reach new, larger audiences
- It boosts your SEO by reusing keywords
- Your business can achieve greater organic visibility
What content can be recycled?
Luckily, you can use this method for all types of content, but it’s best to look for:
- Evergreen content – these are pieces that will always be relevant to your audience, like “how-to” guides or posts, in-depth pieces, and case studies.
- Blog content that was popular the first time – you can use Google Analytics to check this.
- Content that could be improved or expanded on – by adding additional value to existing pieces, you can create something brand new in much less time!
How to repurpose content effectively
There are many approaches you can take when recycling content. Here are some of the most effective:
1. Social media posts
After writing a well-researched blog post, you can reuse the content for social media. You can do this by taking quotes, statements, or questions from the text and sharing them with your followers. You can even add an image, infographic, or video to the post if you wish.
By using this technique, you can avoid having boring and repetitive posts on social media, which can be offputting to audiences. It’s also an amazing way to direct people to the full blog post and boost your web traffic and engagement levels.
2. Video content
Creating video content can be daunting for many people. But, it’s completely possible and well worth it, as it can achieve fantastic results. Plus, video content is one of the most effective ways to get more visibility and gain new followers.
Take a look at your blog posts and see which ones could be repurposed into a video. Some types of posts that work well for this include reviews, how-to posts, checklists, step-by-step process guides, and interviews with experts.
3. Downloadable PDFs
Offering a free downloadable PDF in exchange for signup information is an excellent way to grow your mailing list and get more people onto your website.
If you already have blog content that’s helpful to your target audience, you can repurpose this into a checklist or template that’s free to download.
Having something in this format adds a lot of value to your customer and is easy to make. Plus, it’s a very beneficial tactic to add to your marketing strategy.
Final thoughts
Content repurposing is a huge time-saver for marketing professionals. When using this strategy, it’s important to keep your branding consistent across all platforms to maintain consistency.
This also means using a recognizable logo wherever your content is published. If you don’t have a logo yet, you can build one for free using a tool like Logo Creator.
The benefits of recycling your content, like SEO, reach, and engagement, can help you boost your content strategy by saving time and adding value to your existing posts.
