No matter if you’ve just started an eCommerce business or have been running one for quite some time, you understand how important sales are for your company. With that in mind, you’re surely looking for some tactics that can help you increase your profit. Read on for seven great strategies.
Create a quality website
As an eCommerce business, your website is what every customer sees first. That is why you need to put in a lot of effort to ensure that it is of the highest quality. First of all, you need it to be easy to navigate so that potential customers have no issue finding what they need. To find the best layout, you can consider doing A/B testing. This means that customers will be presented with two layouts and you will see which one leads to more conversions. Then, you can implement the better one so that everyone sees this version when they open your website. Additionally, you also want the website to be secure. To achieve that, use a TLS/SSL certificate and make sure your URL starts with “https” instead of “http”. Moreover, display all the security badges that you are using, to show your potential customers that you are trustworthy.
Have a unique selling proposition
To stand out in a sea of eCommerce businesses, you should have a unique selling proposition or USP. This is something that sets you apart from other similar companies, so it’s vital that you understand what makes you special. Is it the quality of your products? Is it the prices? Do you have a one-of-a-kind return policy? Do you offer stellar customer support? Whatever it might be, you have to take advantage of it and use it in your marketing in order to attract visitors to your online store.
Decide on the right prices
When setting your prices, you need to do some research to ensure you are not undervaluing or overvaluing your products. Look into your competition and see what other websites are charging for the products you are also offering. While you don’t want to make them too high to deter customers, you also don’t want to make them so low that you don’t make any profit. Setting the prices just below what your rivals are asking for can help you increase your sales. Something else you want to think about here is the variety of payment options. Customers like to see a wide array of methods so include cash on delivery, debit and credit cards, and various e-wallets.
Improve customer services
While a well-organized website and an array of payment methods are essential for a smooth shopping experience, you should also make yourself available for any questions your potential customer might have. For instance, everything from email and telephone to live chat and social media should be covered. Moreover, by having an FAQ section on your website, customers might be able to resolve their issues without having to contact you.
Work on customer loyalty
Offering stellar customer service is a great way to have loyal customers. However, there are many other things that you can do, such as sending out corporate gift boxes. Start by doing research about your audience so that you know what they like and dislike. Fortunately, there are many thoughtful ideas you can send out to your customers to thank them for regularly doing business with your company. From pampering packages that include candles, diffusers, and a bottle of quality free bundles full of sweet and savory treats, there is a lot you can opt for.
Include better pictures and even videos
If you notice an issue of people turning away from your website, you might not be putting enough effort into the product description. In addition to listing all specifications, you also want to include several high-quality photos that show the product from different angles. That way, the consumers can see clearly what they are purchasing and whether it suits their needs. What is more, there are certain products where you can even include an instructional video in the description. If you offer something that not everyone knows how to use, you can make a video showing how it is assembled, installed, or used. Videos can also be added to the FAQ section, to make solving problems easier.
Create a sense of urgency
Lastly, you should think about creating a sense of urgency that will attract customers to your store. With the fear of missing out, customers might rush to your website to make the most of the free shipping you’re offering for a limited time or get one of the last few pieces of a highly sought-after product. By helping them see what they might miss out on, you could boost your sales in no time.
When looking to increase your eCommerce sales, there are many methods you can try out. Give these seven a go and you should see an uptick in your profits.
Mike is an Australian business consulting specialist. He’s working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several websites.
