Bloggers across all niches seek to find new ways to increase online traffic coming onto their website. Many freelancers, in fact, depend upon a steady stream of traffic to constantly come to a website and lead to revenues from click ads and affiliate marketing.
While the most successful blogs are able to maximize their niche to perfection, many beginning and intermediary bloggers tend to plateau around a small traffic volume as they fail to extract the complete value of the niche they operate in. The reasons behind a slowdown in online traffic can be many, from content going stale to a fall in search rankings. Bloggers are the ones who have to deal with such problems at the end of the day.
Blogging as a field is not simply restricted to digital marketing professionals and learners. From an artist or filmmaker to a student at a digital marketing course in Delhi, anyone can create a blog and write content about their specific interests. However, a little knowledge of digital marketing can help a blogger optimize their blog and make it favorable for bringing in traffic.
In this article, we will discuss a few digital marketing tips to grow blog traffic.
Create Content on Trending and Evergreen Topics and Niches
Many bloggers create their first blog on a whim. The niche they choose to write is often one which is especially difficult to rank or lacks popularity to be highly trafficked. Such mistakes are best to be decided.
The first decision to be made is about the niche. Ideally, bloggers should choose a niche they find interesting which at the same time has a fairly large volume of traffic to warrant an effort in the first place. For example, many new bloggers write blog posts as they would write their own personal diary, detailing the daily happenings of the day. While there is nothing wrong with doing so, expecting such a blog to get high traffic and further monetization is wishful thinking.
This is where the need to create evergreen content comes into the picture. Most bloggers jump on trending topics for content creation that lack the depth to be relevant after a certain period of time. Evergreen content, on the other hand, is that which never loses its relevance and serves it readers months and years after it’s published. For example, a comprehensive analysis of digital marketing as a practice can be called as evergreen content.
Study Social Media before Jumping Upon It
Many bloggers jump upon social media when they see their peers driving home tones of organic traffic. While using social media as a source of organic traffic is a step in the right direction, many bloggers forget to first study and analyze how social media should be used.
Ideally, a blogger should study where exactly their target audience engage on social media. Studying an audience is a key part of knowing how they can be convinced to interact with the brand and drive engagement.
Sharing blog links with no purpose is often of no use if bloggers have not done their homework regarding social media. From selecting topics to identifying a blog posting pattern, all these questions can be answered with an in-depth study of social media.
The key takeaway, thus, is to first observe and record how social media can be used before aimlessly jumping into the mix.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, an institute known for its digital marketing course in Delhi.