As technology developed, people discovered different techniques to grow their businesses. One of the techniques is Google My Business. Today, we will share how it helps businesses to grow and thrive in the tough competition of the current time. Let’s first understand Google My Business a little more deeply.
What Is Google My Business
Google My Business also known as GMB is a free tool provided by Google that helps businesses to maintain their online presence. With this tool, businesses can have a Google profile with the business name, address, phone number, service hours, and other important information. Nowadays, people spend most of their time on the Internet and GMB helps business owners to draw the attention of that population to their businesses. Lots of companies deliver GMB management services that can help business owners.
It Helps To Boost Sales
86% of the population especially mobile users use Google Maps to locate nearby businesses to purchase products, which helps them by narrowing down options. Also, 50% of people who search for a business on Google are more likely to purchase items. While your business is available on the Internet, people can find your business easily giving you a sale and helping your business to grow. You only have to create a Google My Business listing and complete the verification steps and your business will be available on the local searches in maps.
You May Become A Part Of Google’s 3-Pack With Gmb
Business owners who have been using Google My Business for years may know about Google’s 3-pack( the way, how Google shows top results for local businesses searched). While your business will be displayed on the top with Google’s local 3-pack, you can leverage major benefits. You may find a huge boost in sales than other businesses. This way Google My Business (GMB) will significantly grow your business.
Helping You To Build Trust With Customers
The most important factor between a customer and a seller is trust. You may have also noticed that people prefer to buy products from stores more than from carts or street markets, which is also because of trust. Brands that are searchable on Google are considered reputable and trustworthy, you can build that trust by sharing your location on Google My Business.
Boosting Your Appeal
90% of the population reads reviews before deciding to purchase a product. If you have a Google My Business listing, customers will be able to review your business and leave feedback that other customers will find helpful. With this step, you will get honest evaluations and you will find your mistakes and be better. With time you can also experience the star rating system on Google, and high ratings will help your business to become more appealing.
Your Traffic Will Increase
It’s a problem faced by all local businesses, they suffer from low website traffic and in-store visits. Your business may face ups and downs throughout the year but Google My Business listing can significantly increase traffic visiting your store and website. You increase the chances of in-store visits by 70% and increase clicks on the website by 35% just because of Google My Business.
You Learn About Customers
To sell any product, sellers must learn about their customers first. The better they will understand their customers, the better they will communicate with them and sell. The Google My Business page shares an insight section where you can analytics, that will tell you about your brand’s visibility, your target customers, and how they engage with your business. After learning about your target customers, you will be able to modify and improve your marketing strategy for better results.
Free Advertising
With Google My Business, you can run an ads campaign free without paying anything. You just have to spend some time optimising your profile, which is less in duration than running a paid search campaign, and you will be ready to leverage the benefits of free advertisement on Google. This marketing strategy is helpful for business owners with low budgets.
In Short
Google My Business has lots of benefits for new businesses as well as old ones. It provides you with free advertising services to thrive your business and on the world’s most trusted search engine. It is easy and less time-consuming.
