Things were simpler when website designers just wanted to think about designing desktop computer pages. Several of the monitors and screens were simple to build with, and most suited one model. After this, the smartphone web surfing era followed. At the advent of the mobile network, one of the key controversies was whether to design an interactive, flexible platform that will shift to suit multiple platforms or to create an independent mobile platform.
The concept behind responsive web design is that it should react or adjust to the screen of the device from which the user browses, either they’re using a laptop in the workplace or surfing on their mobile. Several professional web design companies are working on this trend to make mobile-friendly sites effective and easy to use.
Responsive design provides possibilities for businesses to increase their revenue and get closer to their customers without major investments. Using a mix of customizable graphics, shapes, grids, and CSS media queries, we will develop a website that feels just as amazing on your mobile or tablet as it looks back on your screen.
There are many advantages of responsive web design. It can have a positive effect on your SEO, conversion rates, and many other market aspects that contribute to your success. Below are the 7 most significant advantages of responsive web design.
1. User-friendly
Reliability and user-friendliness are critical factors for drawing and maintaining new and past customers. An immense majority of mobile users will leave your website in a second for a more network-friendly one by using their smartphones. Responsive web design helps us to make sure that your mobile website looks fantastic, sounds wonderful, and most of all functions regardless of how your customers or prospective customers browse.
2. Competitive Advantage
Designing a website that fits well across channels offers you a competitive advantage because very few companies have one. Become the company that the consumers of the website want and should use, and you can expect profits to rise far above competition.long on the page. By providing a robust user experience on But, since more company is waking up to this reality, there is no time to waste. Before someone else would you ought to be one of the groundbreakers to grab some clients.
3. Improved Google rankings
With the clean and user-friendly layout offered by the responsive design, the search rankings on mobile devices will have a positive impact. Google recommends Responsive Web Design because it is the simplest design style to adopt and manage. Google strongly recommends responsive web design because it is mobile-friendly and it improves visibility on search engines. A site that has an effective mobile experience will show up above in search results.
With Responsive design, you provide one URL that is easy to customize and refine your content, which in turn optimizes the content on all platforms. By presenting all desktop and smartphone visitors with a consistent, interactive view of the website, you make it easier for search engines to identify and provide their queries
4. Faster Maintenance
When smartphones invaded the world, several businesses have several copies of their websites. And it easily became a hassle because upgrading the website design took time. By using responsive web design, you have only one website that adapts to the screen in which it is presented, which ensures that there is only one website that has to be changed.
5. Better Website Loading Times
Responsive websites tend to load more quickly on all devices but especially on smartphones and tablets. Use of dynamic images and fluid grids, it takes even less time to load a page and has a direct effect on the extent of the user’s visit. Your browser will also not waste valuable seconds on redirecting to a mobile version. Google has also reported that website pace is included in online search rankings.
6. Increase sales and conversion rates
Increased website time and lower bounce rate are positive pushes to improve user experience and build confidence with your customer. The improved user interface leads to building trust, which contributes to better conversion rates. Another advantage of responsive design is that the user has an improved site experience since there is no need for redirection and a cohesive design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates because people are familiar with navigation and device-wide use of the site.
7. Good SEO
Responsive web design is vital for SEO as it increases SEO efforts by directing all your visitors to one site regardless of which device they prefer to use. Managing one site and one SEO campaign is much easier than managing two sites and two SEO campaigns. If the website is not responsive, the search engine giant will put it on the results page lower and if it passes the mobile-friendly check, it will show up higher.
