The new financial year is about to start, and brands are introducing new tactics to retain customer attention. Last year, all the pre-planning for content marketing went down the rabbit hole due to Covid-19. But that didn’t stop content marketing services teams from coming up with anything. Instead, 2020 has made the content marketers more focused on leveraging the digital platform to drive home sales for brands.
As we enter 2021, marketers have already started their brainstorming sessions. As last year everything toppled at the first half of the pandemic scenario; content creators and marketers are ever cautious about their goals. The marketing trends have changed, and marketers are excited to try new trends to engage more sales. So, what trends should you embrace in 2021 for your content to shine in the sea of millions of content? Here are six content marketing trends that you must know before the new financial year starts:
Build Content Communities
Building communities is the way to move forward with content marketing in 2021. Last year, the focus shifted from general marketing strategy to personalized marketing due to Pandemic. It led the online content marketing teams to build communities around content creation and sharing for expanding their reach. As it requires limited resources but serves high output demands, it will probably take off this year. When the focus shifts to the community of contributors, a brand’s reach is sure to go high. The growth of Slack communities across the tech market has changed the perspective of content marketing for this year.
Competition Is Ever-Growing
Last year, we witnessed a burning truth that you don’t exist if your business is not online. Therefore, within one year, many businesses have moved online to keep their sales up. So, competition has just hit a new high from last year. And it won’t change in the near future. These days, content creators have to dedicate their time and money to getting attention from the audience. However, what makes online content marketing interesting is that it’s flexible and brings out more creativity from individuals. So, it is no more the big-budget contents that rule the market but the unique ones.
Content Dictates Buyer Journey
As people are stuck at home, they have to use technology to stay connected with the world. Therefore, digital content is becoming more and more powerful than before. Today’s and future consumers are more intelligent with web content, and using technology has become fluent among users of all ages. Therefore, they expect to receive a quick answer from the content creators. Otherwise, they move to other pages on the list.
Consumers of today have lean towards technology to fulfill their immediate needs. Studies show that almost 90% of users look for help and inspiration from Google while they are doing some tasks. New consumers prefer micro-moments over getting answers for a question much later. They want to know “right now” and then make an immediate move. Therefore, your content must cater to their immediate needs and answer their queries with ease. You can create content with Text Optimizer is a “question + answer” format. It allows you to address the most popular question on a particular niche.
Remarketing With Personalize Content
In the recent tough, competitive market, it has become complicated to generate sales from the content. Buyer journeys have become even more intricate. Now, most of the site readers visit the site, find the answers they are looking for and then leave to complete their tasks. For making them buy a product or service, you have to remarket the content with the touch of personalization.
So, what’s content-driven personalization? It is the way you encourage the site users to continue their tasks when they left the site. But, how should you connect again without being forceful?
For example, suppose your user has read few tips on your self-care guide. You can offer them a self-care checklist when they return in a day or week. There are lots of eCommerce solutions in the market to allow such functionality.
Streaming Video Contents Are Gaining Popularity
Till now, in-person meetings and conferences are not normalized, just like before Pandemic. Therefore, video streaming has garnered popularity even more in 2020 and this year. Last year, almost every brand hosted virtual events or video conferences. More and more niche influencers generate leads by streaming videos while creating an additional income method. You can hire a professional team that provides content marketing services and focus on your content creation process.
Also, video streaming is now easier to execute than before. Until last year, people didn’t have much time to figure out all those live streaming software. But now, with the Pandemic, people invested their time to learn something that would connect them with others and have fun. The video streaming tools let you record, stream to multiple channels and co-host, etc. Teachers have to become experts with Google Meets and Google Classroom. Remote workers figured out how the Zoom meetings work. As Pandemic took the world by storm, it has made video steaming a new norm for content creators as well as consumers.
Multi-Channel Marketing Has Become Super Important
In 2021, making your mark everywhere is way more important to content owners. After all, consumers are now continuously adapting to new technology and looking forward to exploring new channels. So, it is high time that brands keep up with the multi-channel marketing strategy. For keeping up with all the channels, it will be a wise idea to hire an online content marketing team. Your focus will stay on building great content for your brand.
There are plenty of cross-marketing tools in the market that let the content producer publish on multiple channels at once. Also, these tools allow you to keep an eye on everything. Agorapulse, Cyfe, Paper.li, etc., are few cross-marketing tools available in the market.
With more channels, you will be able to cater to more demographics. On the bright side, multi-channel marketing presents you with more data. You can analyze various buyer journeys while you become more organized and create sensible content.
Conclusion
No matter at which age we belong, “Content is King” will always remain constant. Most consumers look for content that creates some impact in their life. However, the content delivery process is constantly evolving, making the content makers stay on their toes. A few years ago, creating cool visual content was enough to retain audience-engagement. But in recent times, businesses focus more on content formats and distribution channels to stand out.
Author’s BIO:
Robert Williams is an Digital Marketing Manager at SEO Company Experts. He is passionate about his job and always love to share content on SEO Content Marketing, PPC Services, Digital Marketing, Branding & Online Marketing for All kind of Industry.