What is the main goal of a digital marketing campaign? To begin with, digital marketing aims to promote the products and/or services of a business by creating a series of content. It aims to attract more audience and works to convert this audience into loyal customers. It includes creating high-quality content like blogs, podcasts, videos, social media posts and so on. One of the most promising trends predicted for digital marketing beyond 2021 is ‘video-based content’.
According to a survey conducted by Biteable:
- 60% of businesses use video as a marketing tool
- 68% of marketers say video has a better return on investment than Google Ads
- 53% of marketers say that video helps them raise awareness
The yearly report by Wyzowl suggests some more exciting numbers:
- 83% of video marketers say that video makes lead generation easier
- 87% of video marketers say that video marketing has increased their website traffic
Why are videos gaining momentum in the marketing world?
#1 It is easy to explain your story in a video
Whether you want to showcase your product or share the story behind its creation, a video is a perfect medium. It engages the audience and delivers worthy information in just a few minutes. You must have heard that ‘a picture says a thousand words’. But it becomes much easier for the viewers to understand your intention when you combine pictures and words.
#2 Videos can boost your SEO game
Videos are high-quality content. Once you incorporate the right keywords in this content, you can easily boost your search engine rank. Most people visit a website after watching a video on social media. Moreover, publishing videos will keep people longer on your websites which would enhance your website ranking.
#3 People prefer watching videos
Here are some more insightful numbers. According to Raw Shorts, 45% of people watch more than an hour of Facebook or YouTube videos a week. While Forbes has reported that more than 500 million hours of videos are watched online every day! So if you are thinking to incorporate videos in your next digital marketing campaign, you are making the right choice.
#4 Videos add the ‘personal’ aspect in marketing
If you have ever used Instagram stories or Facebook Live, you will get this point. Videos can be used to share your personal story with your audience. You may provide them with a glimpse of the office, how things work in the background, share your views or just check how your customers are liking your products. Moreover, videos give you an option to connect with people on a real-time basis. All this can contribute in a huge way towards building a trustworthy relationship with your customers.
#5 It is easy to share a video
Videos are supported by almost every social media platform these days. Whether it be Instagram, LinkedIn, Facebook, Twitter or Snapchat, you can share and post videos without any hiccups. In fact, platforms like Instagram have options like reels, IGTV, and stories where you can post your videos. Similarly, Snapchat has introduced Spotlight for digital creators.
#6 Videos can be used in various ways
This is one of the best features of creating video-based content for marketing your products and services. Whether you are a photographer or an upcoming makeup brand. You can use videos in a plethora of ways as per your marketing requirements and reach new customers. For instance:
- You may use the Live video features on social media for Q&A sessions with your customers
- You may use social media stories to hold giveaways or share quick information with your customers
- You may organise webinars to attract more and more people to your business and share some valuable information with them
- Another interesting use of videos is to provide customer support
Tips on how you can enhance your video marketing techniques and reach your goals
#1 Keep your focus on ‘storytelling’
Do not consider ‘selling’ your product as the only goal of video marketing. Focus on telling your story to the people. They should connect with your business first and then they will surely be your customer forever. This is because people appreciate emotional value. They would buy something only if it connects with their emotions.
#2 Find your audience
You must know where your potential customers are and then you must create video content accordingly. For instance, if you are targeting the younger generation, creating videos for Instagram would be better. But if your audience includes people who use Facebook more than any other platform to target your video according to what Facebook requires.
#3 Bind your viewers
The first few seconds of your video will decide whether your audience would watch it complete or not. So make sure you create a hook in these few seconds and bind your audience to your video. Sarah, who works as an SEO expert for myassignmentassistance says, “at the end of your marketing video, leave your audience with a message and most importantly a call to action so that they know what to do next after watching your video.”
#4 Collaborate with influencers
This is the right time to leverage the benefits of influencer marketing. Imagine a social media influencer with thousands of followers promoting, using or demonstrating your product in a video. It can help you reach people all across the world. It will not only help in boosting your sales but will help create a strong impression of your brand.
Wrapping up
Video-based content is easy to retain, easy to understand and easy to share! Videos are not only preferred by people all across the world but are one of the key aspects of SEO these days. So are you planning to incorporate video content in your next digital marketing campaign? If not, then hopefully this article will make you change your mind.
