when you open a website do you like it to be easy to use fast and nice to look at thats what we call user experience or ux for short it is how people feel when they visit a website if a website is slow or hard to use people leave fast and that is not good for the website
search engines like google want to show people the best websites when they search for something they use many rules to pick the best websites one big rule is user experience if people like a website and stay on it longer google thinks it is a good website and puts it higher in search results
why user experience is important for seo
if a website is slow or messy people leave fast this is called bounce rate a high bounce rate is bad for seo because it tells google that people do not like the website but if people stay longer and click on more pages google thinks the website is useful and it moves up in rankings this helps websites get more visitors and more visitors mean more business this is why the best seo services always focus on ux
things that make user experience good for seo
1 fast loading speed nobody likes to wait for a website if it takes too long to open people will leave google knows this and it ranks fast websites higher in search results websites should load in less than 3 seconds to keep people happy
2 mobile friendly design many people use phones to browse the internet if a website does not look good on a phone people will leave google also checks if a website is mobile friendly and ranks it higher if it is
3 easy to use navigation when people visit a website they should find what they need quickly if they get lost or confused they leave and google sees that as a bad sign a website should have clear menus and links that help people move around easily
4 good content people visit websites to find useful information if a website has good content that helps people they will stay longer google likes websites that give value to visitors so it ranks them higher in search results
5 safe and secure people want to feel safe when they visit a website if a website is not secure people may not trust it and leave fast google also checks if a website has security like https and if it does google ranks it higher
6 engaging design a website should look nice and be fun to use people like websites with good colors images and easy to read text if a website looks boring or too crowded people will not stay long
7 less pop ups and ads ads and pop ups can make people angry if there are too many people will leave quickly this can hurt seo because google sees that visitors are not happy websites should have only a few ads that do not disturb people
how to improve ux for better seo
if you want a website to rank higher in google you need to make user experience better here are some easy ways
1 make your website faster check how long your website takes to load you can use tools like google pagespeed insights to see what is making it slow fix big images too many plugins or bad coding to make it faster
2 make your website mobile friendly open your website on a phone and see if everything looks good if buttons are too small or text is hard to read you need to fix it you can use google mobile friendly test to check
3 organize your website well use simple menus and clear headings so people can find what they need fast do not put too many links or too much text on one page keep things clean and easy to read
4 write good content make sure your content is easy to understand and helpful use short paragraphs bullet points and headings so people can read it easily also use keywords like best seo services in a natural way
5 use https make sure your website is secure with https google ranks secure websites higher and visitors trust them more
6 reduce pop ups and ads only use ads that do not disturb users too many pop ups make people leave and hurt your rankings
7 fix broken links if people click on a link and see an error they will not be happy check your website for broken links and fix them this helps with both ux and seo
why good ux is important for business
when a website has good ux people stay longer they read more and they are more likely to buy something or contact the business this means more sales and more happy customers if a website is bad people will leave and maybe never come back that is why the best seo services always make ux a big priority
final words
user experience is very important for seo if you want your website to rank high in google and get more visitors you must make it fast mobile friendly easy to use and safe websites with good ux get more traffic more business and more success if you want the digital marketing services always remember to focus on making visitors happy