If you have a business in Egypt or wanna sell to people in Egypt then you need to learn how to make a marketing funnel.
What is a funnel? Well it’s not the one you use in the kitchen to pour oil or something lol, it’s a way to show how people go from not knowing your business to becoming your customer.
It’s like a step by step path. First they hear about you then they check you out then maybe they like you, then maybe they trust you and then maybe they buy from you.
So the funnel is how you move people from just looking to actually buying and if you do it right you can make more sales and grow your business a lot.
and if you don’t know how to make a funnel dont worry cause many people don’t know too but the good news is that you can learn it or get help from someone like a top digital marketing agency in egypt who do this stuff everyday.
but first let’s break it down step by step
Why a marketing funnel is important in egypt
so let’s talk about egypt for a sec
People in egypt are online all the time like really they use facebook instagram tiktok youtube even twitter and google too.
They search for stuff they want and they check reviews and talk to their friends and all
so if you wanna reach these people and sell to them you need to know how to talk to them in every step of their journey.
and that’s why a marketing funnel is super important. It helps you plan how to talk to them and what to show them and how to make them trust you and finally buy from you.
a top digital marketing agency in egypt always starts with building a funnel for their clients cause without it you just waste money on ads and content with no results
The main stages of a marketing funnel
ok so there are 3 main stages in the funnel and some people split it into more but lets keep it simple for now
1 awareness
2 consideration
3 conversion
Let’s talk about each one and what you need to do in each stage to target Egyptian people the right way.
Stage one awareness
This is the top of the funnel its when people don’t know you at all yet
They are just going about their day scrolling facebook or watching videos on youtube or searching something on google
and boom they see your ad or post or video or website or whatever
now you got their attention but not their trust yet they just saw you
So what should you do here?
you should focus on telling them who you are and what you do and maybe show a problem they have and how you can fix it.
for example, if you sell skincare you can make a video about how to take care of your skin in hot weather like egypt has.
or if you sell online courses you can post something like best skills to learn in egypt in 2025.
The goal is to make them notice you and remember you not to sell right away.
a top digital marketing agency in Egypt knows how to make awareness content that grabs attention and makes people want to know more.
Some good channels to use here are.
- facebook and instagram ads
- google display ads
- tiktok videos
- blog posts
- youtube shorts
and don’t forget to use arabic if your audience speaks arabic and english if they like english and sometimes mix both like most people do in egypt.
Stage two consideration
Ok now the person saw your post or ad or video and now they start thinking hmm this brand looks interesting let me check more.
This is the middle of the funnel and its very important cause this is when people are comparing you to others.
They are asking stuff like
- is this brand real
- do they have good reviews
- is their price ok
- do other people like them
So your job here is to give them value and answer their questions and build trust
you can do this with content like
- testimonials from happy customers in egypt
- case studies or before after photos
- videos showing how your product works
- blog articles answering common questions
- free samples or demos
A top digital marketing agency in Egypt always makes sure to help brands look trustworthy and cool during this stage because if people dont trust you here they leave and never come back.
You should also reply to comments and dms and reviews and talk to people like a real human not like a robot.
People in Egypt love personal touch; they love to feel that you care about them.
Stage three conversion
now this is the bottom of the funnel and this is where the magic happens
this is when people are ready to buy but maybe need a little push
they already know you they like you and now they just need a reason to say yes now
so here you give them offers and deals and simple steps to buy
use things like
- discount codes
- limited time offers
- free shipping inside egypt
- easy payment methods like vodafone cash or fawry or paymob
- clear call to actions like buy now or get yours today
Make it so easy and tempting that they cant say no
a top digital marketing agency in egypt knows the culture and what offers work best in cairo alexandria giza and other cities and they can help you write the right words and design the right landing pages
also make sure your website or app is not slow cause people in egypt hate waiting and if your site loads slow they will just close it and go somewhere else.
Bonus stage loyalty and repeat customers
Ok the funnel don’t really end at buying
After they buy you wanna keep them and make them come back and maybe tell their friends too
This is like the secret weapon of smart businesses
you can do this by
- sending thank you messages
- asking for reviews and feedback
- offering loyalty programs or points
- giving special discounts for old customers
- sending tips and tricks related to your product
A top digital marketing agency in Egypt always says keeping a customer is cheaper than finding a new one and it’s so true.
So keep loving your customers even after they buy.
Examples of good marketing funnel in Egypt
let’s talk about some fake examples to understand better
example 1
A girl sells handmade bags online in egypt
She makes a tiktok about how she makes the bags from old jeans this is awareness
she posts before after pics on instagram and replies to dms and posts customer reviews this is consideration.
She offers 15% off for 2 days only and makes a story with link to buy this is conversion
After someone buys she sends a thank you message and offers 10% off next time this is loyalty.
boom she used the whole funnel like a pro.
example 2
A guy teaches english to egyptians
He makes a reel with common english mistakes people in egypt make this is awareness
he posts testimonials from students and answers dms this is consideration
he opens 10 seats for new class with early bird price this is conversion
After class ends he sends a quiz and offers a next level course for a cheaper price this is loyalty.
Again perfect funnel
you can do this too with any product or service or even if you are a personal brand
and if you don’t know how to start just ask a top digital marketing agency in egypt to help you and they will build a funnel for you.
Tools to help with your funnel in egypt
you don’t have to do everything alone there are tools to help you.
- canva to design posts
- capcut for videos
- mailchimp for email marketing
- shopify for online stores
- wordpress for blogs
- google analytics to check traffic
- facebook ads manager to run ads
But even with tools, if you are lost it’s ok to work with a top digital marketing agency in Egypt. They already have all the tools and the team to use them.
Common mistakes in egypt marketing funnel
Some people make these mistakes and then wonder why they don’t get sales
1 trying to sell too early like showing buy now before people even know who you are
2 not replying to comments and messages
3 having a slow or broken website
4 using same message for all people instead of changing it by stage
5 copying what other brands do without knowing if it works for you
avoid these mistakes and your funnel will work better
and again a top digital marketing agency in Egypt can guide you to avoid these problems.
Why egypt needs special funnel strategy
Egypt is different from other countries in many ways like
- people mix arabic and english in talking and writing
- people love social media especially facebook and tiktok
- many people use cash or vodafone cash and not always credit cards
- trust is very important people ask friends before buying
So your funnel should match egypt culture and habits
That’s why a top digital marketing agency in Egypt is better than hiring someone from another country who knows the people here.
Conclusion
Creating a marketing funnel is not hard but it needs thinking and planning. you need to know your egypt audience and what they want at each stage. Start with awareness then build trust then make offers then build loyalty.
Use videos ads posts stories blog emails whatever works for your brand and if you are not sure how to do it or don’t have time then you should work with a top digital marketing agency in egypt and let them do it for you
Just remember Egypt is a big market and growing every day so if you build your funnel now you will be ahead of others.