successful roofing business

Running a successful roofing business can be tough. It takes hard work, dedication, and lots of great ideas to keep your company running smoothly. Roofers are constantly on the go, repairing different materials throughout their day. Let’s look at five tips that will help you run a successful roofing business!

Create an Advertising Plan

Preparing ads is part art and part science. Making sure that potential customers see them over time is essential. But it’s also necessary for each ad to stand out from the rest without being too different. Start by thinking about how long you want this campaign run. If it takes over six months, consider renewing after three months, so people don’t notice before they come back around again. Once you know when these advertisements show up, think about what you want to say in each one. Think about how much time you have for this ad, so plan accordingly. Full-page magazine ads will take more careful planning than a tiny billboard.

Offer Incentives 

Offer your customers incentives to share their thoughts on items purchased and services they received. For example, if you’re running a roofing company in Austin, specializing in solar panels, ask clients who have gotten solar panels installed what they think of their quality or their usability. Then reward those who leave reviews, answer a survey, or offer suggestions with discounts! This helps give your business more exposure, which is never bad for customer retention rates. And it can even help bring in new leads: People searching for information about how well these solar panels work will see your site pop up.

Build Strong Relationships with Suppliers

Your roof might be great at keeping out rainwater; however, it’s useless if the shingles can’t hold up. If you make a habit of buying cheap materials, your roofs won’t last very long and will need to be replaced much sooner than they should! Instead, invest in quality products from reputable suppliers who have been around for at least five years. This ensures that their selection is high-quality material — which means fewer roof replacements down the road.

Take Care of your Employees

Having happy employees makes them more likely to want to work harder for you. Thus, better results every month when you’re looking at revenue reports (and less turnover). Here are some ways to ensure this:

  • Give workers an incentive program, so they feel appreciated by offering bonuses or raises based on sales.
  • Be flexible with scheduling: If you work a few hours before closing, consider staying open later so employees can get in extra time.
  •  Offer training and education programs: Educated workers make for better employees. They will know the ins and outs of their job and other positions in your business.
  • Take care of sick days by offering paid time off when needed to avoid spreading germs (and making yourself or your customers ill).

Utilize Social Media 

Social media is a great way to promote discounts on products, events at local stores, or contests with prizes. Also, it fosters anything that makes people want to visit or buy from you! However, it can easily be misused without good intentions: if someone clicks “like” thinking one thing and sees something completely different from what was promised when they get there. It’s clear who won’t be a repeat customer. Make sure you’re using social media appropriately by following these tips:

  • Don’t ask for “likes” or followers offering nothing in return.
  • If you’ve decided to use Facebook, Instagram, Twitter, etc., make posts that people want to follow and interact with but not spam them until they block your page.

Another way to drive sales is through word of mouth from satisfied customers who recommend your business over others because of the quality, customer service, and ease. So, don’t forget to bring the good old-fashioned charm when meeting new clients before an installation. Show up on time (or early), dress professionally, and leave a great lasting impression, so they think of you whenever they need a job done.

Don’t forget that the most crucial aspect of running a successful business is having a passion for what you do! Roofing can be strenuous and frustrating. But if you love your job enough to look past those moments, it will make all the difference in keeping both customers and employees happy. This means more referrals and repeats business. Also, less turnover on your team because everyone’s satisfied with where they’re working.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.