Found yourself lagging behind your competitors in terms of generating sales through websites? Choose to find an SEO agency in the Philippines to help you fulfill the following techniques below that are essential for increasing your site’s website visits and traffic. From going back to the basic backbone of SEO which is related to content to optimizing your site with enhanced voice search, here are some of the SEO techniques you must watch out for this year.
Providing Clear Answers to Commonly Asked Questions
Search engine Google has improved its ways over the years to provide the best query experience for online users through featured snippets. These so-called snippets are websites that appear above the number one organic result. The first organic result that shows up on the first page of Google referred to as position 0. To achieve the snippet spot and drive more user visits, you must provide clear answers to commonly asked questions. Learn about how Google’s web crawlers determine the content quality of a site to help you improve your own.
Influencer Marketing to Increase Engagement
Influencer marketing surfaced due to the fact that online users feel overwhelmed by intrusive ads. As more and more people become cautious about the presence of ads and how they can be directed to another link, a new marketing strategy is introduced. It is now popular for being labeled as influencer marketing wherein well-known personalities engage with the consumer market in the hopes to convert spectators to buyers. In addition, buyers turn loyal and continue patronizing the product.
So, how does influencer marketing relate to SEO? The answer is blog articles posted by influencers. Instagram personalities not only feature products, places, and services through pictures, they also write a couple of blogs about it. For instance, many companies who wish to increase their popularity among certain market segments would partner with an influencer possessing the prospective audience. The contract usually consists of blog posting, pictures, videos, as well as stories in exchange for professional rate charges and free products or accommodation.
Website Protection for a Secured Browsing Experience
Website user experience has a lot to do with site security and protection. Once online users feel unsafe visiting a site, they will likely abandon the tab. Moreover, labels such as “Not Secure” prevent users from pursuing queries from the site. The insecurity of a site increases bounce rates which could directly affect the ranking in the organic search listing.
Enable HTTPS protocol is one of the best ways to ensure the online users of the safety and security of their information. The HTTPS protocol provides users with a secure connection that is both encrypted and authenticated. For search engine Google, hackers are prevented from tampering with the communication processes between your website and user’s browsers.
Voice Search Optimization to Generate Organic Traffic
Tracing back before the existence of smartphones, users search by plugging words in to search engine boxes. Keywords took its form from this kind of user behavior. With the growing use of mobile devices, voice searches have since become a popular trend for inputting queries. Gaining knowledge on how to optimize your site for queries done through voice searching will help you generate increased organic traffic. How can it be done? Through the implementation of conversational searches into your SEO strategy. Despite the fact that conversed queries are more targeted, short and choppy keywords may become a challenge.
Optimizing Mobile User Experience
As much as page speed delivers a tremendous positive impact on user experience, navigation remains another factor to elevate the journey. While marketing gigs like witty and clever words is a creative way to catch the attention of users, avoid making the mistakes of using jargon words. These kinds of words may confuse the users and deliver damage more than beneficial results. With this, put yourself in the shoes of your users. Determine whether they will be able to immediately understand the statement or leave them wondering for a couple of seconds.
Growing Use of Online Videos to Gain Information
With the introduction of an optimized voice search, the concept of online videos is making its way to replace infomercials rolled through the television. A large percentage of the consumer market are social media and mobile gadget users. With that, fewer people rely on TV commercials to learn about products and services. Businesses should not totally transform their marketing campaign from traditional to digital because there is still a remainder of the population that discover brands through the television.
Content-Length is as Important as Quality
While high-quality content drives consumer interest, having a lengthy article that contains everything a user is looking for is just as important. If you plan to raise the bar for the quality of your content, increase its length as well. Address the needs of internet users who wish to find the information they are looking for in a single article. Take note: high word count does not entirely do the trick. The content must be comprehensive and rich with information that addresses the search query of users.
A reliable SEO agency in the Philippines should be able to help you determine the trendy techniques in search engine optimization that will suit your site. While there is an expanse of techniques, do not be surprised if you do not find any that will deliver you results. Instead, try to dissect the technique and learn how you can tailor it to your site. At the end of the day, the goal is to be a unique brand amongst the competitive landscape.