digital marketing

Digital marketing has become an integral part of business growth in competitive world. Every business implement different strategies like SEO services, PPC services and more to market their products for engagement.  For successful digital marketing services, it is important to measure its outcome. It’s not because this method for connecting with prospective customers isn’t trustworthy. It’s because you have to see whether you are implementing the most effective strategies or it need improvement. 

You can’t just assume results will be positive because you have done it correctly and campaign feels safe from within your company. The only way to determine whether your objectives are on track is the presence of quantitative data. Goals are unachievable when you can’t measure them on time.

Tracking marketing success is a complex job not as simple as just counting the number of new customers. You have to measure from every perspective having multiple social media platforms, email, website pages, blogs, and other elements. 

So, how to measure digital marketing success in the right and accurate manner? This blog is a guide offering the most effective strategies to integrate into your business plans to track marketing performance.

Key metrics for measuring digital marketing success

The different digital marketing strategies that you plan to use will have a way to measure success. Here are some prominent ones to keep in mind to connect with your potential customers.

1. Website Traffic

One major goal of digital marketing is to drive customers to your website, where they are later converted to lead. Google Analytics is a perfect and popular tool to perform this analysis. You can easily track the metrics covering the traffic that comes in. By integrating Google Analytics, you can track different key performance indicators. You have features to look at the age and gender of the people visiting your website to determine whether you are reaching the right target audience. Google Analytics tools can also determine traffic sources, this can be later used to allocate more of marketing budget to the platforms that are generating good web traffic.

2. Conversion Rate

It’s a great feeling that people are visiting your website whether from organic or PPC services in competitive space. The real challenge to address is whether these visits are converting to sales. To calculate this conversion rate can be analyzed including the process of dividing the number of people who completed a sale by the total number of website visitors. For example, let’s say you have 25,000 visitors over the month, all possible with Google Ads campaign, and only made 750 sales. This has the conversion rate of 3%. When conversion rate is high, the more value you generate from your campaign. 

3. Cost Per Acquisition (CPA)

The costs involved in digital marketing strategies surge at a rapid pace, so it’s advised to keep an eye on the cost per acquisition (CPA) rate. This metric gives insight what each new customer costs your company, and it is worth investing. If your marketing costs exceed than customer expenditure on your products and services.

CPA is calculated on a formula. Take the total cost of the marketing campaign and divide it by the number of conversions. For example, you have defined $2,000 for different posts on Instagram, which has brought new followers. But you’ve only seen ten new sales, meaning each cost you $200. Compare your CPA with industry standards and your product costs. A higher CPA is not bad if you’re selling expensive products or services. 

4. Return on Investment (ROI)

The return on investment (ROI), is an important measurement determined to evaluate the results of the marketing campaign compared to the overall cost invested. As mentioned earlier CPA only focuses on the ads cost but ROI monitor costs of other methods and online tools. ROI track all marketing costs for different platforms and compare them to the overall growth.

When planning to measure the digital marketing ROI, analyze average time apart from the monthly marketing costs for a broader perspective. Your campaign didn’t lead to new sales but you gained 50 new email list subscribers. Those new followers are also now in your sales funnel. Your campaign powered by new demographic metrics help to better identify your target audience. 

5. Click-through Rate (CTR)

Another common key performance indicator suggested by web designing company in India is the click-through rate or CTR. It refer to any digital campaign having link to encourage potential customers to click and access landing page.

CTR is highly significant to measure as it is a direct indicator describing how engaged your prospects are with your digital marketing efforts. The formula to calculate, just divide the total number of clicks by the total number of impressions. This is another way to describe the number of times people access your ad. 

6. Search Engine Rankings

Finally, business website admin investing in a digital marketing campaign will look to measure SEO results for customer engagement and branding. SEO, or search engine optimization, helps prospects find businesses near them to meet their diverse needs. 

SEO strategy requires proper planning and different steps based on improving how Google and other search engines rank websites. When customers search for products and services a mechanism work to make your website visible. You can measure SEO outcome by tracking organic traffic, keyword rankings, search engine ranking, page visibility, and website’s authority over time.

Concluding Thoughts

Digital marketing is key for a business growth when competing in digital landscape. Doing marketing without considering outcome significance and its profitability is a serious concern which needs to be addressed. When you measure digital marketing success, you can experience whether your campaigns are working for your business growth. But if you have no proper plan where to start with measuring results in marketing, OrangeMantra can definitely assist. Having a team of over 50 marketing experts familiar with latest trends, strategy building, creating, launching, and monitoring digital marketing campaigns is a major advantage. The team can give suggestions and build result-oriented strategies for business growth and digital presence. Goals are SMART which defines specific, measurable, achievable, relevant, and time-bound.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.