Everyone knows what has been going on in the past 3 years. Businesses and individuals have had to adapt to the post-pandemic world. Those who did not adapt or are not willing to adapt will find it hard to sustain competition. Safety and convenience is no longer a luxury, it is a reality that everyone needs to embrace.
It is 2022 now and people are learning to adjust to the new normal. To be precise, every industry has been affected, including the food and beverage industry and the restaurant sector. Restricting the number of customers is no longer a feasible option because the problem on our hands does not have an instant solution. Nor can restaurants compromise on revenue.
What is the solution? Face masks, plastic shields are good, but what happens when customers touch the menu? This is where QR codes come into the picture with a clear indication that post-COVID restaurants need QR Code Menus. The global contactless payment market is expected to increase 3 times in value by 2026 to reach $51.07 billion.
Don’t let anyone tell you that QR codes are not relevant in 2022. In this blog, we will discuss the process of creating QR code menus for restaurants.
What is a QR Code Digital Menu?
In plain language, a QR code is an image that can be scanned and read by devices like handy scanners, handy terminals, fixed scanners and smartphones. The QR codes are a combination of black squares and dots containing extensive information. This information could be website links, coupons, account information, etc.
You can add more data to a QR code while creating it. The more data in the QR code, the more complex it becomes. QR codes can be static or dynamic.
Steps to create a restaurant menu QR code
You can create PDF or JPEG QR codes. A H5 page QR code is a dynamic QR code solution that helps you create a personalized landing page without investing in a domain name or hosting website.
After you generate a JPEG QR code or PDF QR code, customers at your restaurant will be able to place orders using a contactless menu. The following are the steps to create a QR code menu.
Creating QR code may differ based on the site you use. However, most third-party online food ordering system come with integrated QR code generation feature. One example is given right here;
Step 1: Log in or sign up for the QR code generator system. https://manage.foodiv.com/register
Step 2: Create a QR code on the dashboard.
Step 3: You need to fill in the details as asked;
- Your restaurant name
- Active Email ID
- And, Password
Step 4 : You can later update your profile with further details, such as;
- Update profile picture
- Update Restaurat Name
- Contact Details
Step 5: Make a list of menu item with categories and food types to create a QR Code menu
- Food names, with their categories and type
- Cost of the food
- Food description, if any
- Image with perfect visual
Step 6: Keep updating the menu list with the given add/edit/delete option
Step 7: Availability/non-availability option to show food status
Following these seven simple steps, you have successfully created the QR code. You can show this to your customers now.
Every customer visiting your restaurant can scan the code and get the menu list instantly.
Benefits of creating a QR code menu for restaurants
- No more menu sharing – Touching objects in public is a fast way to fall sick in 2022. Nobody wants that. Sharing physical menus in restaurants is a recipe for disaster. With QR code menus in restaurants, all people need to do is scan quickly and place orders.
- Reduced carbon footprint – Restaurant menus change frequently and it makes no sense to print them out every day/month/week. It is a waste of time, money, and paper. QR codes allow you to make changes to the menu easily and quickly minus the expenditure.
- Minimize touch & maximize productivity – Social distancing is the new normal post-2019. To ensure people’s safety and increase convenience, restaurant owners can design QR codes. The only time customers will be in contact with your staff is when food is served at their table. Even that aspect can be eliminated through self-serve or a collection point system.
- Bigger orders – Customers spend more on digital orders. It can be hard for restaurant employees to sell more items because they do not want to come across as pushy. On the other hand, customers want to finish their meal without disturbance. QR code menus make it easier for both customers and employees. Employees don’t have to stand in front of customers to push sales while customers can easily place their orders.
- Quicker service – In a busy restaurant setting, it is hard to complete orders quickly while ensuring good customer service. With a QR code restaurant menu, customers don’t have to wait for waiters to attend to them. They can simply place orders by scanning the QR code or even order prior to entering the premises. This saves time for both parties plus it gives customers the freedom to order more food in the middle of a meal.
- Efficient menu updates – New dishes, today’s specials can be highlighted easily with these QR code menus. Additionally, if kitchen staff run out of certain ingredients, they can update the menu and let customers know that a particular food item is unavailable. This will set expectations right and prevent embarrassing situations.
- Attractive menu design – Highlight signature dishes, special treats, and others with an attractive, colorful menu. This can help you increase order value, and increase conversion rates.
- Alluring images – You can only do so much with physical menus. The scope to add text and images is limited. However, QR code menus allow you to add beautiful images that will arouse customer interest and encourage them to order more food.
- Customer experience – QR code menus can enrich the customer experience. They allow customers to order food fast using your website or app while your employees can focus on other productive tasks. Even if there are language barriers, a QR code can eliminate the chances of miscommunication.
- Advertising tools – A QR code restaurant menu is an excellent way to advertise your services. Include your app details along with the QR code on flyers and pamphlets. You can also use QR codes to direct customers to play stores, enabling quicker and more downloads.
- Customer data – In 2022, data is money. A QR code menu helps in capturing customer information during order placement. Information like name, email address and contact information can be used to better understand customers and target them with personalized messages and email campaigns. You can serve them better when you know what your customers like to eat and order.
- Builds reputation – Customers can order food online using your QR code menu and also post reviews and comments about your food/service on social media platforms.
Contrary to what people think, QR code menus for restaurants are in for the long haul. They are not going anywhere. If you run a restaurant, you need to get a QR code menu. Embrace the changes or stay stagnant.
