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Difference Between Indoor and Outdoor Advertising

Difference Between Indoor and Outdoor Advertising

There is a big difference between indoor and outdoor advertising venues. In an indoor environment, the advertisers and the products to be advertised are protected from people entering the room or around the space. But when it comes to outdoor advertising, the clients are exposed to the product or the service for long periods of time. And that is the main reason why there is a big difference between indoor and outdoor advertising venues.

When an indoor venue is being used for advertisement of goods and services, it has to be protected from the elements. It has to have a protected surface, which can protect from spills, dirt and other harmful elements that could ruin the sale. But the same protection cannot be offered for outdoor spaces, because the presence of people and traffic in outdoor advertising space could spoil the message that is being conveyed by the ad.

Moreover, the same protection has to be given to outdoor advertisements so that the message is not spoiled by the change of weather. The advertisers prefer using indoor and outdoor advertising venues because they give the best return on the advertising budget. However, both have their own set of advantages and disadvantages. While using indoor spaces, the clients can be reached by email, phone calls or even postal mails. This means that the clients do not have to travel outside the building to receive the message.

However, this facility does not apply to outdoor spaces. When an indoor venue is used, the client will have to go out of the house and go to the venue to place the order. In some cases, the company may have to travel to the outdoor location because the infrastructure does not allow the installation of equipment in the outdoor locations. The installation of the product may also be delayed. If the company does not want the client to go out of the house, there is no option for offering this facility.

Aadvantage Of Outdoor Advertising

  • The main advantage of outdoor advertising is that it gives the customer a choice. Indoor space is static and the product cannot be moved from one location to another. The client cannot take the product with him if he moves. However, the outdoor advertisement is flexible because it can be relocated from one place to another. The same message can be displayed in different places.
  • In addition, the outdoor advertisements can be displayed on vehicles. There is no such restriction in the case of outdoor signs. However, it is important to choose the right vehicle in order to display the right message. If the wrong vehicle is used, the message will be distorted. Similarly, the wrong vehicle can convey the wrong impression to the targeted customers.

The message should be displayed in such a way that the targeted customers will find it attractive and they will take action in order to purchase the product. However, some companies may use outdoor signage in order to promote their indoor products. For example, if an indoor product is being sold, the indoor sign should include the brand name along with the product information.

In addition, outdoor advertising is advantageous because of its mobility. If you are selling a new product and want to advertise it in order to attract more customers, outdoor advertising is the best option. Moreover, there is no need to keep the sign indoor. Once the product is bought, you can easily take it indoors. Therefore, outdoor advertising has more advantages than indoor ones.

However, there are certain limitations of outdoor signage. 

  • The first limitation is the visibility. If it is installed outdoors, it cannot be seen from inside the building. Therefore, you cannot effectively communicate your message inside the building. 
  • Another drawback is the message is not effectively transmitted. If your message is displayed in a window, it will not be seen from outside.
  • The other drawback is that outdoor signs do not last for a long time. They tend to fade easily because of sunlight and other elements. Therefore, they need to be replaced very often. If you are looking for long-term results, you should go for indoor signs.

The difference between indoor and outdoor signs lies in their effectiveness in transmitting a message. If you compare the two, you will see that there is a huge difference in their effectiveness. Therefore, in order to get better results, you should always opt for a signage product which can be efficiently used indoors or outdoors. An indoor digital signage unit will prove to be more beneficial than an outdoor one. This is because an indoor unit can be easily updated and managed while an outdoor sign does not last forever.

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