With the number of platforms and sites, it’s hard to pick which one to use in order to reach potential customers. Still, you’d find that email marketing can prove to be very effective. It may be daunting if you’re not sure about the ins and outs of your own secure information. You might also find that the different email marketing tools and templates may appear confusing at first. But don’t worry—here are some helpful tips.
But First: Why Email Marketing?
There’s no denying that it’s important to reach out to your customers, especially on a regular basis. But why would using email be a good bet? If anything, it helps make the message a lot more personalized. This means that customers will be able to relate to the content more, making them likely to respond or take action. And well-made emails have a high conversion rate for customers. It’s also a good option if you’re not able to spend a lot of money on huge marketing campaigns. If you can hire someone with a knack for words to run your email campaigns, you should be well on your way to getting more customers.
What You Can Do
Of course, it’s still up to you to decide if this type of marketing would truly help your business. It helps to think about how you would want your company email to be run. And as for techniques, there are many ways to utilize email marketing. Here are a few of the most effective and useful ones.
Get the Gmail App
It’s difficult to actually use the platform without downloading the Gmail app itself. One of the main advantages of having it is that you can use it in several devices. You can download it at your desktop at work as well as on your mobile phone. It’s more convenient that way. You don’t have to commit to one single device if you have the app installed in several ones. The fact that many important documents are stored on the cloud can be very useful.
Clarify your goals
Ask yourself: what is the main objective? Any good marketing campaign has a clear and defined goal. Are you trying to raise awareness on new products? Are you attempting to increase engagement with your current customers? Are you using emails to send discount vouchers so that customers will be encouraged to buy your products? Whatever you choose, the content has to be aligned with what you want to achieve. It’s important to set this straight even at the start.
Build Your Email List
You wouldn’t be able to start an email marketing campaign if you don’t have anyone to email in the first place. So where do you get all of these contacts? It’s actually a lot simpler than you might think. Some companies get their customers to answer feedback surveys, in which the respondents get to fill out their email addresses on the forms. If you’re planning to have an event of some sort, such as a raffle, the sign up sheets can also have a space for contact details. Other companies use a referral system to get more contacts as well. You can choose which one would be the most practical for you to do on a regular basis. Or, you can always have more than one way of getting contacts.
Have a schedule—and stick to it
If your emails reach your customers only a couple of times in a month, it would be hard to get them to remember your brand. And on the flipside, if you send emails every day, the recipients may just regard them as spam. Both extremes lead to the same result: the customers won’t pay attention to your campaign. It has to be a doable schedule as well, since it may be hard to keep track of when to send the emails between the regular workload. The good thing about Gmail is that you can schedule when to send emails so you wouldn’t have to worry too much. If you have a regular schedule (and a well-planned one, at that), you’d be more likely to have more engaged customers who would respond.
Check your performance
The email campaign has to yield good results, or else it wouldn’t be useful. Part of the many helpful features of Gmail is that it provides analytics to show just how well your email campaign is doing. You can check out the average email response time, as well as the conversion rate. You also have the option to connect the data to Google Sheets. That way, you can see the information through tables and diagrams.
Checking emails is a part of nearly everyone’s daily routine. You would be sure to send the message to your targeted customers, and you would get to do so in a more personalized and relatable way. If you’re able to create an effective email marketing campaign, you could actually give your customers something to look forward to every time they check their inbox.