Since its launch in 2017, Tiktok has risen to the top of the short-form video social app market. The app has swiftly become the favourite of Generation Z, with over a billion users worldwide. Around 41% of its customers are between the ages of 16 and 24. In 2019, the app’s downloads topped those of Instagram, Facebook, Twitter, and Snapchat. With this in mind, marketers aiming to attract a younger demographic can no longer afford to overlook TikTok’s marketing prospects.
The experience-first model of TikTok gets over the limitations of a self-directed social feed. Users may run out of fresh content after perusing for a while on Facebook, Instagram, or Twitter, while TikTok users never run out of new stuff. TikTok’s algorithm provides new content based on what users have viewed or engaged with from the minute the app is launched. We at Media Intelligence can help you to grow your brand awareness at Tik Tok.
Whether they run a TikTok campaign, marketers should keep a regular TikTok feed, just like they would with any other social media platform. Their material is more likely to be recognised if they maintain a continuous brand presence. Furthermore, brands can leverage their feed postings to re-establish their brand’s image.
This is especially effective for severe brands like news organisations because the same topic might be handled in significantly diverse ways across numerous platforms.
Top influencer marketing campaigns The developers of TikTok have tens of millions of fans. As a result, TikTok is a great place to run influencer marketing. TikTok has recognised this potential, establishing the Creator Marketplace as a platform for brands and TikTok producers to work together formally.
Stickers / Lenses with your logo
The minor ad features like branded eyewear and downloadable AR stickers are standard in branded campaigns. GIPHY stickers have been incorporated into TikTok, allowing companies and users to create and apply stickers to their films that mirror famous TikTok memes.
Advertisements in the Feed
This feature entails native full-screen advertisements that can last up to 15 seconds. These advertisements show while a user scrolls through their news feed. In-feed adverts are most effective when used in conjunction with other types of branded marketing. TikTok’s can customise their CTA to direct users to a particular website, hashtag challenge, or app.
Top View Ads
This ad type combines the most delicate features of both in-feed advertisements and brand takeovers: the video begins as a brand takeover and then effortlessly transitions to an ad at the top of the user’s feed. Multiple advertising roles are frequently integrated into a single campaign by brands with a significant TikTok presence.
What does the future hold for TikTok marketing?
Outsiders have little understanding of the TikTok bubble, but as brands grow more digitally savvy, TikTok will undoubtedly become a way for them to reach out to the younger population.
This means that there will be more branded content on the site and more advanced advertising functions for marketers. For a long time, the app’s Chinese counterpart, Douyin, has featured shoppable advertisements, challenges, and influencer campaigns, and TikTok is expected to follow suit.