The biggest milestone that any newly established roofing business has to achieve is to generate leads by promoting the roofing company. Companies constantly experiment, test, and try various marketing tactics to figure out what works best.
The roofing business is one of the most challenging trades in the market. Not only the marketing aspect is challenging but finding skilled labour is equally hard.
But modern-day marketing is all about generating viable leads on the search engine. Keep reading to find out the top ways you can adopt for promoting your roofing company.
1. The Conventional Art of Canvassing
Canvassing is a traditional technique for marketing any business. One cannot replace the effectiveness of a one-on-one meeting. A roofing company should begin canvassing after a storm. Here is how you can do it:
- Prepare well ahead in time for all circumstances
- Draft a plan of action: schedule appointment, contact details and generate sales
- Come up with an effective script
- Conduct follow-ups
2. Direct Mailing
One other old yet effective method of marketing is direct mail. With emails now the first mode of communication, the mailboxes outside our homes are hardly in use. An email inbox is more likely to be read than a mailbox outside the home.
So, prior to starting your mail campaign, come up with a strategy, and then implement it. Direct mail is a great way to get your brand message across to the target audience.
3. The Local SEO Marketing
Many people online have created this hype that SEO is no longer viable, but the reality is SEO will remain to be valid for decades ahead. SEO provides companies a chance to offer valuable content to users while generating leads.
There are three sides to SEO. Technical SEO, which deals with your website and the relevant keywords, and content marketing, and backlinking. For local SEO there are a lot of factors that will help you get ranked.
4. Search Engine Marketing (Pay Per Click)
Read these pay per click statistics below and find out their importance for your roofing company:
- For each $1 spent on Google ads, businesses earn $2 that is twice the amount
- Around 41% of the clicks are accounted for the top three ads on search engine results
- More than 85% of the consumers use search engine to locate local services
- Pay per click visitors are more likely to buy a product than the organic traffic on the website
Even if pay per click becomes expensive, it still remains to be the top marketing strategy to generate viable leads online. You will begin seeing results within a week of launching your SEO campaign. Isn’t that amazing?
For the roofing industry, you can get customers for both commercial and residential roofing businesses in any area.
5. Social Media Advertising
These days many local businesses use Instagram and Facebook to post ads. It is one of the most cost-effective ways to generate viable leads. But as a roofing company owner, you need to plan out the most effective strategy for your business niche.
Use apps that can tell you where your services are most required and where there are high chances of you being hired as a roofer. These apps operate on special algorithms that display your business ads to consumers who are in need of your services. This is how you get viable leads in town.
Homeowners who are constantly seeing your brand logo and message on the billboards, in their mailboxes, and the emails will definitely respond to these digital advertisements on social media. You can use these ads to make a lasting impression of your business on potential consumers or clients.
6. Sign Strategic Collaborations or Partnerships
Many successful roofers have signed strategic partnerships with famous suppliers in town to get active clients. Famous supply chains like Home Depot and Lowe’s are recognized brand names that many new roofers struggle to compete with. So, if you have a hard time competing with them, why not collaborate with them?
You can get in touch with these supply chains and find out what are your options as to signing a collaboration or deal with them. Identify all the terms and conditions and then draft a partnership contract. Since these chains already have a well-established brand name, they can help you grow in less time.
7. Marketing Through Content
Content marketing is another great SEO tool that can help you establish quick credibility and brand visibility in any local area or town. If you are able to post original, well-crafted, quality, and engaging content, soon you will be skyrocketing with leads.
Come with strategic and consistent content marketing for your website where users come in search of answers. This is the best way to tell people what your brand message is and what your future goals are.