A logo has become an essential part of marketing and business strategy. Without it, your business may suffer. Henceforth, a company must have an attractive logo that represents the company well. Besides, creating a logo may cause you additional weight on your expenses. In this article, we have shared 12 steps that will assist you in making your own logo design.
12 Steps to Make Your Logo Design:
1- Firstly, recognize why a logo is critical to your company’s success
Logos are a very important part of your company’s visual narrative and for branding. You’ll be left without a face for consumers to identify if you don’t have one. Therefore, you must make your own logo design.
- Your logo serves as the basis for all of your visual branding.
- Customers always expect your company to have a logo.
- A logo will help you in acquiring new clients.
- An excellent logo will help your company stand out from the crowd. The following are the three most significant reasons why your company needs a logo:
- Establish your brand’s identity.
It’s critical to decide on the brand identity and its narrative before making your own logo design. The feeling that your brand evokes is a significant aspect of its identity.
Finding your brand identity requires time and effort! Below are some crucial considerations to take into account while developing your brand identity:
- How does your brand identify people’s pain points?
- Who is the target audience for whom you are resolving this issue?
- How did you come up with the idea for this brand and company?
- What are the core values of your brand?
- What kind of feeling does your brand elicit in people?
2- Look for logo design ideas
Suppose you are unsure about how you want your logo to appear. Here are some essential points to remember before you make your own logo design
- Begin with brainstorming
- consider your audience
- Get the help of others
- Make a vision board (that includes screenshots, drawings, notes, and ideas)
- Put everything in one folder as your mood board
- Examine your rivals (take a look at the logos of your competition to get a sense of what they’re like)
- Do you think they’re cool?
- Do they stick in your mind?
- Why do you believe they’re so effective?
Select a design style that is appropriate for your company.
The visual style is an essential factor to consider when making your own logo design. Your brand and logo are the same things. Therefore, they need to look the same. The visual impression of your logo design must correspond to the nature of your company and brand.
3- Pick a shape for your logo
It’s crucial to think about the form of your logo while making your own logo design. Here’s a look at the many sorts of logo forms and what they mean:
- Round shapes: Timelessness, cyclic movement, infinity, eternity, completeness, and totality are all represented by these symbols.
- Organic forms: These are shapes that occur organically in nature—a petal, hand, flowers, birds, or a butterfly, for example. Furthermore, organic shapes may help you communicate a notion by linking it with something people are familiar with.
4- Select the appropriate logotype
There are many distinct types of logos. From a single word to an icon or from a single word to a whole symbol, there are a variety of logotypes. The kind of logo you choose while making your own logo design will determine where you want to use it and for what purpose. Two or three variants of a well-designed logo are included in a well-designed logo strategy to be used in various ways.
5- Recognize the significance of logo colors
In addition, the colors you pick in the design of your company logo are crucial. Emotions and perceptions are triggered by colors, both individually and culturally. Your logo’s color must reflect your brand’s identity, and it must be the correct shade of that color.
For example, when it’s a sunny yellow, it’s bright and inspiring. Black may signify the seriousness of a brand, while red color is considered to be lively.
See what impact colors leave from a psychological standpoint.
- Yellow logos are not very common. Therefore, they will draw attention to your brand right away.
- Blue, dark, and bright are traditional corporate logo colors.
- Red is a powerful and prominent color. It leaves a lasting effect.
- Green is the most organic or environmentally conscious color
- One of the most gendered logo colors is pink. Pink is used in the majority of feminine companies’ logos and branding.
- Purple is known to be a regal or spiritual hue.
6- Pick a typeface for your logo
Logo typefaces, like color psychology, communicate emotions and impressions. The typefaces of your company logo, like the colors and images, must reflect your brand identity. Likewise, the process of selecting the proper logo font is comparable to that of choosing a logo style. It is important to remember that different typefaces have distinct visual flair.
7- Create a logo
Now is the time to get your logo developed; if you don’t have an in-house designer, you have three choices:
- You may collaborate with a design firm.
- Using a logo builder, you may make your own logo design
- You may use the services of a freelance logo designer.
- go to the best Logo design services in UK.
8- Assess the quality of your logo deliveries
To examine the many logo possibilities provided by your designer, the best and most straightforward approach is to get comments from friends, family members, or coworkers when you make your own logo design. The more people that view your logo and remark on it, the better your logo gets.
A good logo has a few distinct characteristics:
- Corresponds to the image and message of your company
- Help in instant recognition
- Adaptable and looks lovely on all of your branding materials.
- Leave a lasting favorable impression by being memorable and impactful.
9- Avoid errors
A few frequent errors cause logos to fail, and it’s crucial to remember them from the start so you don’t have to repeat your work later. Here’s a rundown of the blunders you should avoid.
- Plagiarizing a competitor’s logo.
- Ignoring cultural and social considerations.
- Forgetting to think about the customer.
- Hold focus groups with both close friends and others who aren’t in your circle.
10- Make your logo design a part of your overall branding strategy
The final stage is to include your logo into your branding materials after making your own logo design. Moreover, every visual part of your company’s identity should consist of your logo.
A logo design should be included in your branding materials such as in:
- The logo must be on your business cards
- Your letterheads must consist of your logo at the top
- Personnel may wear uniforms with embroidered logos on the lapels or hats.
- Email and newsletter headers
- business cards
- letterheads and envelopes
- company vehicle side magnets
- merch: t-shirts
- headers and posts for websites
- social media platforms