Get Your Customers Involved
If you are a small business owner, you know that innovative marketing strategies are imperative to the health of your business. This is true even after you have already obtained customers. You want your company to remain on your customer’s minds, so you have to engage with them continuously.
By engaging with them, they can stay up-to-date with the happenings of your business, and they are first in line to receive updates, discounts, and incentives. In the following article, you will find four innovative tactics that you can use to keep your current customers informed.
#1 Automated Email Marketing
There is no doubt that email marketing is powerful when it comes to connecting with your clients. People appreciate receiving an email because it allows them to read the message when they have time, and they can decide to take action when it is convenient.
An email marketing strategy can be powerful because you can consistently send emails to keep your clients engaged. With this strategy, your clients will interact with you; even if they do not interact, the content of your emails will be remembered. Emails can include a call to action that can be highly powerful, and it can motivate your customers to keep your brand in mind and make new purchases.
#2 Social Media Advertising
Your loyal customers should already be connected with all of your social media platforms. If they are not, make sure to use a good email strategy to get them hooked. Once your customers are connected, they will want to see what is new on your social media platform. Make sure to keep fresh and exciting content on your social media platforms.
If you are tech-savvy, you can enable an application to publish content on your social media platforms. If you are not tech-savvy, or if you prefer to have someone else manage your social media platforms, then you can hire a contact manager that can be in charge of keeping your social media platforms up-to-date. The majority of your clients will be looking at your social media contact, so you may have to invest in keeping it relevant.
#3 Text Message Alerts
When your customers get a text message, they are going to be quick to look at it. There is no doubt that your customers have gotten used to constantly checking their telephones and text messages.
Since that is the case, you do well to get a text messaging service. A good text messaging service will allow you to send out the same message to tens of thousands of your clients. With that same service, your clients can contact you in a fast and straightforward fashion. The great thing about text messaging services is that they can be a highly affordable way to create quick connections with your clients.
#4 An Automated Voice Messaging Service
An automated phone system can be a perfect way for you to make a personal impact on your customers. This is not a machine or a robot that is leaving a message; it is your voice. This is a recorded message that you will leave for your clients. Once your customers hear the message, they will be pleasantly surprised by your voice, and they will feel more of a connection with you and your brand.
With this service, they have the option to press a button and get in contact directly with you. This is an innovative way to connect with your clients and to show them that you are personally interested in them and available to talk if need be. This is a service that can also be highly effective and at the same time affordable.
Keep Things Fresh
If you are a business owner, you know that marketing strategies are continuously changing, and your customers want you to keep things fresh. Not only do you want to be able to get new customers, but you also want to keep your existing customers involved as well. By trying out different strategies, applications, and platforms, you can stay up-to-date with the newest ways to engage with customers and keep them happy.