Is your online store not getting enough visitors or sales? If so, it might be because people can’t find your products online. So what to do then? Try keyword research strategies for your E-commerce.
In e-commerce, using the right keywords helps your site get noticed by potential customers. It also turns your visitors into your customers. Isn’t it a great thing?
Do you want to learn more about keyword research for E-commerce? Well, here, in this blog I will share the best ways to perform E-commerce keyword research perfectly. You will also learn here the types of keywords and implementation of keywords into your E-commerce strategy.
Even for E-commerce keywords, you must learn how to monitor and adjust them. In this blog, you will learn that too. So, stay with me till the end to learn about performing E-commerce keyword research. Let’s begin by understanding the role of keyword research in the field of e-commerce.
Understanding the Role of Keyword Research in E-commerce
You must understand the role of keyword research in E-commerce so that you can make the best use of it. Experts always suggest that in the E-commerce field, you should know about keyword research, its basics, and finally its importance.
As it is a diverse area I have divided it into two parts. In the first part, you will learn its definition and in the second part, you will learn its importance. So, let’s learn together here.
What is Keyword Research?
Keyword research means finding the words people use when they search for products online. This includes specific product names and general questions. Businesses can use these keywords on their website.
Using the right keywords makes their websites easier to find and trunks visitors into customers. By adeptly utilizing meticulously researched and pertinent keywords, you can substantially advance your business aspirations
Why Keyword Research is Crucial for E-commerce Success
Keyword research is important for several reasons. The judicious incorporation of suitable keywords on your website significantly improves search engine discoverability. This enhancement can lead to a notable increase in traffic and subsequent sales.
You can adjust your products and content to meet their needs by checking what they search for. Third, you can find ways to improve and attract more customers by looking at the keywords your competitors use
Lastly, keyword research helps you focus your efforts. It guides you in choosing the best keywords to increase traffic and sales. This way, you avoid wasting time on keywords that won’t help your business.
Types of Keywords for E-commerce Websites
There are many types of keywords for E-commerce websites but four of them are the major ones, Here, I will share the top 4 types of keywords. So the types are:
Short-Tail vs. Long-Tail Keywords
Short-tail keywords are broad search terms. They usually have one to three words, like “shoes.” These keywords can bring in a lot of visitors, but they face stiff competition.
Long-tail keywords are more specific and contain three or more words, such as “best running shoes for women.” While they get less traffic, they often lead to more sales because they target people who are ready to buy.
Product-Based Keywords
Product-based keywords relate directly to what you sell. They include the name of your product and sometimes the brand name. Using these keywords on your product pages helps customers find what they need.
Buyer Intent Keywords
Buyer intent keywords show that someone is ready to make a purchase. These keywords are used when a customer is close to buying something. For example, when an individual queries “purchase running shoes online,” it typically signifies a definitive readiness to transact.
Seasonal and Trending Keywords
Seasonal and trending keywords change with the seasons or current events. For example, during the holidays, keywords like “best holiday gifts” become popular. Using these keywords can help you attract more visitors when they are searching for seasonal items. Keep an eye on trends to adjust your keyword strategy and draw in more customers.
Steps to Perform Effective Keyword Research for E-commerce
You must follow a step-by-step process to perform effective E-commerce keyword research. So, want to learn about these steps? Here I will share a 5 steps process that you must know to perform effective keyword research. So, let’s have a look here together:
Start with Brainstorming
Begin your keyword research with brainstorming. Write down what you have in your mind as a list. When you compile all your ideas, you can choose the best ideas from them. While listing your ideas, think of your brand names, product types, and common questions. If you have any doubts or queries this list will solve that too.
Use Keyword Research Tools
Next, use keyword research tools. You should use free and paid tools for better results. Give a try to Google Keyword Planner and SemRush to find out your best E-commerce keywords. Ensure that you also find our some new keywords with the older ones so that you can mix them up and use them on your site.
Analyze Competitor Keywords
Now, look at your competitors. Identify key keywords that they are using. Try different tools such as Ahrefs or SemRush for this. Check their keywords thoroughly so that you can use your own strategies to do better than your competitors. This can help you discover new ones to target.
Focus on Long-Tail Keywords for Niche Targeting
You should use long-tail keywords instead of using broad keywords. So, long keywords mean phrases that are more specific and longer. They might not have a lower search volume but remember that they can lead to more sales.
Analyze Keyword Metrics
Now, the last step is to analyze keyword metrics on time. We all know that high search volume shows popularity. However, keep in mind that it is very hard to rank for those keywords. After putting in lots of effort, sometimes it is impossible to rank them.
So, go for the keywords that have lower competition with a good search volume. You must regular that how they are performing. If it is needed, you have to improve their performance by implementing your strategy and results.
Implementing Keywords into Your E-commerce Strategy
Here, I will share an E-commerce strategy to implement keywords. So, let’s have a look at these strategies together:
Optimizing Product Pages
To boost your product pages, keep things simple. Use clear titles and descriptions that explain what the product is. Make sure keywords fit naturally. Add high-quality images with helpful captions. Include customer reviews to build trust. Ensure your pages load fast and work well on mobile.
Optimizing Category and Collection Pages
Your category and collection pages should be easy to use. Ensure that you use keywords in the page titles and descriptions. Break large groups into smaller sections for better organization.
Internal links enable individuals to access their desired content with increased efficiency. Moreover, succinct yet compelling descriptions greatly augment the effectiveness of search engine optimization strategies.
Leveraging Content Marketing for E-commerce SEO
Content marketing functions as a formidable mechanism for generating web traffic. It cultivates a profound connection between the brand and its audience. Consequently, this enhances both engagement and enduring loyalty.
Write blog posts or guides that help users and link to your products. Use simple keywords and keep content updated. Share videos or infographics to engage your audience and build backlinks, which helps improve your site’s ranking.
Monitoring and Adjusting Your Keyword Strategy
You must monitor your keyword strategies and if needed then you have to adjust them as well. So, here I will share 3 strategies to monitor and adjust your keyword strategy. Here the strategies are:
Track Keyword Performance
Start with initiating the process by assessing the effectiveness of your selected keywords. Employ analytical tools like Google Analytics or SEMrush to discern which keywords are facilitating traffic to your website. Collect data as must as you can on your keyword performance.
Adjust Strategy Based on Results
After having enough data, you must take the necessary steps to change your keyword strategy. If there remain any lackings or you see a drop in performance for a keyword check that you are using it in the right way.
Even if needed, then you have to stop to use these keywords. You might also try to find and use new keywords so that you can be on the first page.
Keeping Up with E-commerce Trends
We know that E-commerce trends become very popular quickly and they also change very quickly. The same works for the E-commerce keywords that people use. You must focus on these trends in your industry by reviewing them regularly.
Keep pace with these E-commerce keywords and adjust yours according to the trends. People love trends and when they find you are also on this trend then they will love to purchase your products. So, keep monitoring the trends as you habit from now.
Wrapping Up
In the end, you need proper keyword research for your E-commerce success. You should know how to choose the right keywords. Remember, proper keyword research can bring more visitors to your website. With engaging content using proper keywords, you can turn them, into buyers.
Try strategies for using both short and long keywords. Focus on the product name that you are offering. Use those keywords that most people use to search online when they are ready to buy. You can also utilize some tools to find out the best keywords. Always monitor what keywords your competitors are using to beat them in this race.
